Performance Marketing Specialist

Yassir; Johannesburg; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A leading super app in the Maghreb region seeks a Paid Ads Specialist to lead digital marketing efforts, optimizing campaigns across platforms such as Google Ads and Facebook. The ideal candidate will possess a strong analytical mindset and a Bachelor's degree in Marketing or a related field, enabling them to drive brand growth effectively while managing budgets and strategies aligned with business goals.

Benefits

Diversity and an inclusive culture

Qualifications

• Proven experience as a Paid Ads or Digital Marketing Specialist.
• Hands-on experience with major ad platforms (e.g., Google Ads, Facebook Ads).
• Relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus.

Responsibilities

• Plan, create, and manage paid campaigns on various platforms.
• Develop and implement effective paid media strategies.
• Utilize analytics tools to analyze performance and report insights.

Skills

Digital Marketing

Google Analytics

PPC

CPC

CPM

Data-driven decision-making

Analytical skills

Social Media Management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Facebook Ads Manager

SEMrush

HubSpot

Job description

Yassir is the leading super app in the Maghreb region, set to revolutionize daily services. Operating in 45 cities across Algeria, Morocco, and Tunisia, with recent expansions into France, Canada, and Sub-Saharan Africa, it is backed by $200M in funding from VCs worldwide.

We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save, and borrow digitally.

Our mission is to usher the continent into a digital economy era. We aim not just to serve but to create a marketplace that meets people's needs while promoting social values.

As a Paid Ads Specialist, you will lead our digital marketing efforts by managing and optimizing paid advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and Instagram. Your expertise will help us reach our target audience, maximize ROI, and drive brand growth.

Key Responsibilities:

• Campaign Management: Plan, create, and manage paid campaigns on various platforms.
• Strategy Development: Develop and implement effective paid media strategies aligned with business goals.
• Optimization: Monitor and optimize campaigns through A/B testing, bid management, and audience segmentation.
• Analytics & Reporting: Use tools like Google Analytics and SEMrush to analyze performance and report insights.
• Budget Management: Allocate budgets efficiently to maximize ROI.
• Keyword Research: Conduct research to identify opportunities for campaign improvement.
• Collaboration: Work with creative and SEO teams to develop compelling ad content.
• Stay Updated: Keep abreast of the latest trends and best practices in digital advertising.

What We're Looking For:

Experience:

• Proven experience as a Paid Ads or Digital Marketing Specialist.
• Hands-on experience with Google Ads, Facebook Ads Manager, Twitter Ads, and similar platforms.

Skills:

• Strong analytical skills and data-driven decision-making.
• Proficiency with analytics tools like Google Analytics, SEMrush, HubSpot.
• Understanding of PPC, CPC, CPM metrics.
• Creative mindset for ad copy and visuals.
• Excellent organizational and time-management skills.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• Relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus.

Attributes:

• Detail-oriented with a passion for learning.
• Ability to work independently and in a team.
• Strong written and verbal communication skills.

At Yassir, we value diversity and an inclusive culture. If you're ready to bring your unique perspective, we want to hear from you.

Join us on our journey to create a better tomorrow. We look forward to your application!

Best of luck!

Required Experience: Unclear Seniority

Key Skills: Digital Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management

Employment Type: Full-Time

Experience: Years

Vacancy: 1