Performance Marketing & SEO Specialist

Alumo Energy; Pretoria; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A leading company in South Africa is seeking an experienced Performance Marketing and SEO Specialist to enhance digital presence through innovative strategies. This role involves managing paid campaigns, SEO optimization, and providing actionable insights. The ideal candidate will have extensive experience in performance marketing with strong analytical skills and a passion for digital trends.

Qualifications

• 5+ years experience as a Performance Marketing & SEO Specialist.
• Proven track record in managing high-budget digital campaigns.
• Advanced proficiency in analytical and SEO tools.

Responsibilities

• Develop and optimize high-impact paid digital campaigns.
• Lead the development and execution of advanced SEO strategies.
• Provide detailed analytics reports to senior management.

Skills

Analytical Skills

Digital Advertising

SEO Planning

Project Management

Communication

Education

Bachelor’s degree in Marketing

Google Ads Certification

SEO Certifications

Tools

Google Analytics

SEMrush

Ahrefs

Moz

Hotjar

Job description

Position Overview:

We are seeking South Africa’s foremost Performance Marketing and SEO Specialist, an individual uniquely skilled to optimize and expand our digital presence. This role demands mastery in creating and executing performance-driven strategies to significantly boost online traffic, conversion rates, and ROI.

Responsibilities:

Performance Marketing

• Develop, manage, and optimize high-impact paid digital campaigns (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads) to achieve superior ROI.
• Continuously monitor, analyze, and optimize campaign performance based on clearly defined KPIs, including CPA, CPC, ROAS, and conversion metrics.
• Execute rigorous A/B testing, leveraging insights to refine and scale successful campaigns.
• Collaborate closely with the creative team to produce highly compelling, data-driven ad creatives.

SEO & Content Optimization

• Lead the development and execution of advanced SEO strategies to improve organic rankings, drive traffic, and enhance user engagement.
• Conduct thorough keyword research, competitor analysis, and technical audits to inform ongoing optimization strategies.
• Manage on-page, off-page, and technical SEO, ensuring continuous improvement in website visibility and domain authority.
• Drive content strategy initiatives, aligning keyword and search intent insights to enhance relevance and user value.

Analytics & Reporting

• Provide detailed analytics reports and strategic insights, clearly presenting actionable recommendations to senior management.
• Use advanced analytics tools (Google Analytics, SEMrush, Ahrefs, Moz, Hotjar) to measure and report campaign effectiveness regularly.

Strategy Development & Leadership

• Serve as the thought leader and authority in performance marketing and SEO within the company, keeping abreast of industry trends and emerging technologies.
• Proactively recommend innovative strategies and technologies to ensure sustained competitive advantage.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Digital Media, Business Analytics, or related field; advanced certifications (Google Ads, Google Analytics, Meta Blueprint, SEO certifications) strongly preferred.
• 5+ years proven experience as a Performance Marketing & SEO Specialist in highly competitive digital environments.
• Demonstrable track record of successfully managing high-budget digital campaigns with proven growth in traffic, leads, and conversions.
• Advanced proficiency in analytical and SEO tools (Google Ads, Google Analytics, Facebook Business Manager, LinkedIn Ads, TikTok Ads Manager, SEMrush, Moz, Ahrefs).
• Experience in data-driven decision-making and proficiency in using data visualization/reporting tools.

Core Competencies & Skills:

• Exceptional analytical skills with an ability to translate complex data into actionable insights.
• Proven expertise in digital advertising channels, strategic SEO planning, and execution.
• Excellent understanding of digital user experience, conversion rate optimization (CRO), and landing page optimization techniques.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Effective communicator and collaborator, able to clearly articulate strategies and results to diverse stakeholders.

Personal Attributes:

• Highly motivated, results-oriented, and strategic thinker.
• Passionate about digital trends and consistently seeks continuous improvement.
• Self-starter capable of leading initiatives independently and working collaboratively within a dynamic team.

Success Metrics:

• Increased organic website traffic by 30% year-on-year.
• Achieve targeted ROI benchmarks in performance marketing channels quarterly.
• Consistent improvement in search engine rankings and organic visibility for targeted keywords.
• Measurable increase in digital conversions directly attributed to performance marketing and SEO initiatives.