Performance Marketing Manager (Cape Town)

The Legends Agency; Cape Town; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A digital agency in Cape Town is seeking a Performance Marketing Manager with expertise in social media and Google Ads management. The role involves strategic campaign management, team collaboration, and driving eCommerce growth through data analysis and project management. Join a small dynamic team and contribute to the agency's growth by leveraging your digital marketing skills.

Qualifications

• 3+ years experience in Facebook/Meta and Google Ads.
• Strong analytical abilities for tracking and reporting.
• Experience managing multiple ad accounts.

Responsibilities

• Manage daily campaign performance and optimizations.
• Create reports and troubleshoot issues with ads.
• Oversee onboarding of new paid ads accounts.

Skills

Paid Media Strategy

Paid Media Management

Strong Project Management

eCommerce Growth Strategy

Reporting & Analysing Data

Team Management

Education

Facebook/Meta Blueprint Certification

Google Ads Certifications

Digital Marketing or Marketing qualification

Tools

Facebook/Meta Ads

Google Ads

Google Analytics

Google Tag Manager

Looker Studio

Asana

Job description

Performance Marketing Manager
We're on the search for a talented Performance Marketing Manager to join our Digital Agency. To excel in this role, you should have relevant experience in Paid Ads Management, with a strong focus on Facebook/Meta & Google Ads. The role is 85% Social Paid Ads Management and 15% Google Ads Management.

In this role, you will be responsible for campaign strategy, building, optimisation, tracking, reporting, as well as laying the foundation to grow the paid media department.

We're looking for someone with an entrepreneurial mindset and strong project management skills to champion the sales, systems, and processes for the department.

A passion for data analysis and a keen eye for maximising return on investment are essential to succeed in this position.

Team: We're a small team (13) and are looking for a like-minded individual who is down-to-earth, passionate, and a high-energy hard worker. This position is a great opportunity for someone wanting to join a growing agency and play a key role in helping us scale.

Core Skills & Knowledge:

• Paid Media Strategy
• Paid Media Management
• Strong Project Management
• eCommerce Growth Strategy
• Paid Media Account Set Up
• Target Audience Set Up
• Tracking Setup Experience
• Ad Copy Editing
• Reporting & Analysing Data
• Looker Studio Setup & Analysis
• Google Analytics & Event Tracking Setup
• Google Tag Manager Experience
• Team Management
• Thoughtful, Candid & Open Communication
• Brands you will work on: You will have the opportunity to work on a variety of brands from retail to technology.

Daily Tasks & Responsibilities:

• Daily campaign management and optimisation (including but not limited to creating, implementing and monitoring campaign performance)
• Monthly media planning
• Troubleshooting paid ads issues
• Develop weekly/monthly/quarterly/annual reports via Looker Studio
• Onboarding new paid ads accounts
• Ad copy editing/reviewing
• Campaign budget management/tracking
• Ad hoc admin tasks related to paid ads

Must have in-depth knowledge and experience using the below tools & platforms:

• Facebook/Meta Ads (Preferably 3+ years)
• Google Ads (Preferably 3+ years)
• LinkedIn Ads
• Twitter Ads
• TikTok Ads
• Setting up paid ads accounts (Preferably Facebook/Meta & Google)
• Dashthis Reporting Tool (or similar)
• Looker Studio
• Google Analytics
• Google Tag Manager
• Tracking set-up and implementation of the tag/pixels
• Asana Project Management Tool (or similar)

Qualifications:

• Facebook/Meta Blueprint Certification
• Google Ads Certifications
• Digital Marketing or Marketing qualification

Working hours: 9 am - 5 pm (Hybrid - In office 2 days per week)

Location: Observatory, Cape Town

Salary: R45,000 - R55,000 p/m depending on experience.

Desired Skills:

• Performance Marketing Manager
• Marketing manager