Performance Marketing Lead

Mindworx Consulting; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading consulting firm in Johannesburg is seeking an experienced Performance Marketing Lead to set up and drive performance marketing initiatives. The role includes managing multi-channel campaigns, optimizing performance for maximum ROI, and leading a team. The ideal candidate will have over 7 years of experience in performance marketing with a strong background in digital advertising platforms.

Qualifications

• At least 7 years of experience in performance marketing.
• Proven track record in managing successful performance marketing teams.
• Expertise in digital advertising platforms.

Responsibilities

• Define and set up technology structures needed for performance marketing.
• Develop and execute multi-channel performance marketing campaigns.
• Continuously monitor and optimize campaign performance for maximum ROI.
• Manage budgets effectively across high-potential campaigns.
• Analyze performance metrics and report to stakeholders.
• Collaborate with internal teams to align marketing efforts.
• Mentor a team to ensure acquisition targets are met.

Skills

Performance marketing

Data analysis

Project management

Communication

Digital advertising platforms

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

GA4

Google Ads

Facebook Ads

CDP

CMS

GTM

Job description

SUMMARY : Role overview :

• We are seeking a results-driven Performance Marketing Lead to set up and spearhead our performance marketing efforts and drive measurable outcomes aligned with our digital marketing strategy
• This role is pivotal in creating and managing performance marketing campaigns across various digital channels, optimizing campaigns to achieve key performance indicators and strategic objectives
• Reporting to the Head of Digital Marketing, the Performance Marketing Lead will play a critical role in maximizing the effectiveness and ROI of our digital marketing initiatives

POSITION INFO :

Responsibilities and KRAs :

Define and set up the technology structures and team resources as needed for success in delivering on strict performance marketing objectives

Develop and execute performance marketing campaigns across digital channels such as PPC, display advertising, paid social, and other relevant platforms, ensuring alignment with overall digital marketing strategy objectives

Continuously monitor and optimize campaign performance, utilizing data-driven insights to improve targeting, messaging, and creative elements, with a focus on maximizing ROI and achieving key performance indicators

Manage performance marketing budgets effectively, allocating resources to campaigns with the highest potential for driving results and meeting strategic and acquisition objectives

Analyze campaign performance metrics and provide regular reports to stakeholders, highlighting successes, challenges, and opportunities for improvement, and making data-driven recommendations for future campaigns

Collaborate closely with internal teams, including brand, data, and creative, to ensure alignment of performance marketing efforts with overall marketing objectives and brand messaging

Stay abreast of industry trends and emerging technologies in performance marketing, testing, and implementing new strategies and tactics to optimize campaign performance and drive continuous improvement

Create, lead, and mentor a team to ensure acquisition targets are met and ROI is maximized

Requirements :

Bachelor’s degree in Marketing, Business, or a related field

At least 7 years of experience in performance marketing, with a proven track record of creating and managing successful performance marketing teams and campaigns across digital channels

Previous Agency experience (Essential)

Expertise in digital advertising platforms such as GA4, AdTech, CDP, CMS, GTM, Google Ads, Facebook Ads, and programmatic advertising platforms

Previous experience with CDP-driven performance marketing (Advantageous)

Strong analytical skills, with the ability to interpret data and metrics to optimize campaign performance and drive strategic decision-making

Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment

Exceptional communication skills, with the ability to effectively communicate campaign performance and recommendations to stakeholders at all levels

Excellent communication and training abilities

Experience working in the fintech or digital banking sector (Advantageous)