Performance Marketing Lead

Mindworx Consulting and Academy; Johannesburg; On-site; ZAR 70,000 - 110,000; Full time

Job summary

A leading consulting firm in Johannesburg seeks a Performance Marketing Manager to lead digital marketing campaigns. The ideal candidate will have at least 7 years of experience, proven success in managing teams, and a robust understanding of digital advertising technologies. This role will involve optimizing campaigns, budget management, and closely collaborating with internal teams to meet strategic objectives.

Qualifications

• At least 7 years of experience in performance marketing with proven results.
• Previous Agency experience is essential.
• Expertise in managing digital advertising platforms is required.

Responsibilities

• Develop and execute performance marketing campaigns across digital channels.
• Continuously monitor and optimize campaign performance using data-driven insights.
• Manage performance marketing budgets and analyze campaign performance metrics.

Skills

Analytical skills

Communication skills

Project management

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

GA4

Google Ads

Facebook Ads

AdTech

CDP

GTM

CMS

Job description

• Define and set up the technology structures and team resources as needed for success in delivering on strict performance marketing objectives
• Develop and execute performance marketing campaigns across digital channels such as PPC, display advertising, paid social, and other relevant platforms, ensuring alignment with overall digital marketing strategy objectives
• Continuously monitor and optimize campaign performance, utilizing data-driven insights to improve targeting, messaging, and creative elements, with a focus on maximizing ROI and achieving key performance indicators
• Manage performance marketing budgets effectively, allocating resources to campaigns with the highest potential for driving results and meeting strategic and acquisition objectives
• Analyze campaign performance metrics and provide regular reports to stakeholders, highlighting successes, challenges, and opportunities for improvement, and making data-driven recommendations for future campaigns
• Collaborate closely with internal teams, including brand, data, and creative, to ensure alignment of performance marketing efforts with overall marketing objectives and brand messaging
• Stay abreast of industry trends and emerging technologies in performance marketing, testing, and implementing new strategies and tactics to optimize campaign performance and drive continuous improvement
• Create, lead, and mentor a team to ensure acquisition targets are met and ROI is maximized

Requirements :

• Bachelor’s degree in Marketing, Business, or a related field
• At least 7 years of experience in performance marketing, with a proven track record of creating and managing successful performance marketing teams and campaigns across digital channels
• Previous Agency experience (Essential)
• Expertise in digital advertising platforms such as GA4, AdTech, CDP, CMS, GTM, Google Ads, Facebook Ads, and programmatic advertising platforms
• Previous experience with CDP-driven performance marketing (Advantageous)
• Strong analytical skills, with the ability to interpret data and metrics to optimize campaign performance and drive strategic decision-making
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment
• Exceptional communication skills, with the ability to effectively communicate campaign performance and recommendations to stakeholders at all levels
• Excellent communication and training abilities
• Experience working in the fintech or digital banking sector (Advantageous)