Performance Marketing Lead

Sage; Johannesburg; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading software development company seeks a Performance Marketing Lead to drive marketing initiatives for small and accountants. This role involves leading a team, setting strategic goals, and delivering results in a dynamic environment. The position offers a competitive salary, full-time employment, and a collaborative culture that values creativity and accountability.

Qualifications

• Minimum of 5 years' experience in a marketing management role.
• Experience in fast-paced, sales-led organizations.
• Ability to work in a matrix environment and influence cross-functional teams.

Responsibilities

• Lead the AME Small & Accountants marketing plan and team.
• Oversee the marketing budget and manage a team of 3.
• Accountable for delivering regional targets for marketing demand plans.

Skills

Commercial acumen

KPI focus

Strong leadership skills

Exceptional communication skills

Resilience

Job description

Join to apply for the Performance Marketing Lead role at Sage. This role will lead the AME Small & Accountants marketing plan and team, setting and delivering against the targets and revenue plans in the region.

Key Responsibilities:

1. Marketing Lead for the AME planning process for small & accountants.
2. Lead on trading interlock with sales & performance in the region – driving performance & optimisation.
3. Drive collaboration, prioritisation, and execution through the UKIA digital & campaign hubs.
4. This is a player manager role, leading 2 direct reports to shape and deliver the NCA, Accountants & Inlife plans.
5. Location: 3 days per week out of our Johannesburg office.
6. Accountable for delivering regional targets for NCA & Inlife marketing demand plans, covering new bookings, new customers, cross-sell, upsell/expansion, and retention for products including SBCA, SBCP, and Sage 50.
7. Own and execute the marketing plan (strategic & demand) for AME Small & Accountants across all channels, in collaboration with RTR organization and through the annual budget planning process.
8. Manage a team of 2 managers and 1 intern, overseeing weekly performance calls, hub interlocks, and regional sales trading.
9. Interlock with UKIA digital & campaign hubs to construct, prioritize, execute, and optimize plans.
10. Accountable for all marketing performance metrics and contribution to BU (units, ARR, trials, SQOs, MQLs, CPAs, LTV : CAC).
11. Manage marketing budget.
12. Collaborate with IC strategic teams for the Small segment & brand teams to meet BU requirements and ensure aligned priorities.

Skills, Know-How, and Experience:

• Minimum of 5 years' experience in a marketing management role.
• Results-driven with strong commercial acumen and KPI focus.
• Experience in fast-paced, sales-led organizations.
• Strong understanding of digital trading & assisted funnels.
• Experience working with B2B, B2C, and channel marketing advantages.
• Sound leadership skills to inspire and motivate teams.
• Exceptional communication skills for negotiation and influence at senior levels.
• Ability to work in a matrix environment and influence cross-functional teams.
• Resilience and strong accountability.

Additional Details:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Human Resources
• Industries: Software Development

This job posting is active and open for applications.