Performance Marketer_Linbro Park R20k-R35k

My client is currently seeking a Performance Marketer to join their team in Johannesburg

KEY RESPONSIBILITIES :

Paid Media Management :

• Plan, execute, and optimize PPC (pay-per-click) campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other paid platforms.
• Manage retargeting and prospecting campaigns to improve conversion rates.
• Allocate and optimize ad spend based on performance insights.

Analytics & Performance Tracking :

• Track, analyze, and report on key performance indicators (KPIs) such as CTR, CPC, ROAS, and LTV.
• Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking tools.
• Conduct A / B testing on ad creatives, landing pages, and audience segments.

SEO & CRO Optimization :

• Work with content and web teams to improve SEO rankings and organic traffic growth.
• Optimize landing pages for better conversion rates (CRO - Conversion Rate Optimization).

Marketing Automation & CRM :

• Integrate performance marketing efforts with CRM for lead scoring and segmentation.
• Manage email marketing campaigns to enhance customer engagement and retention.
• Collaborate closely with the Graphic Designer to create high-converting ad creatives.
• Work closely with designers, copywriters, and developers to ensure cohesive marketing campaigns.
• Stay updated with industry trends, algorithm changes, and new advertising technologies.
• Develop and execute growth marketing strategies to drive customer acquisition and retention.

SKILL REQUIREMENTS :

• Design Skills : Ability to collaborate effectively with a Graphic Designer to align creative concepts with marketing strategies.Content Management : Experience in managing and optimizing content for digital campaigns, including social media and email marketing.
• Analytical Skills : Strong analytical skills with proficiency in tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), and social media insights.
• Data Interpretation : Ability to interpret data and translate insights into actionable marketing strategies.
• Knowledge of Tech Tools : Familiarity with the latest digital marketing tools and technologies, including CRM systems and marketing automation platforms.
• People Skills : Excellent communication and collaboration skills to work effectively with cross-functional teams, including designers, developers, and copywriters.
• Organizational Skills : Strong project management, multitasking, and decision-making skills.
• Creativity and Metrics-Driven Mindset : Metrics-driven marketing mind with an eye for creativity and a strategic approach to performance optimization.
• A / B Testing and Optimization : Experience with A / B testing, data analysis, and campaign optimization.
• Written and Verbal Communication : Excellent written and verbal communication skills for conveying campaign insights and recommendations.

ATTRIBUTES :

• Team player who collaborates effectively with designers and other stakeholders.
• Data-driven mindset with a passion for digital marketing and performance optimization.
• Proactive, self-motivated, and able to meet deadlines.
• Positive attitude and commitment to contributing to company growth.

QUALIFICATIONS AND EXPERIENCE :

• Bachelor’s Degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
• Minimum of 2-3 years’ experience in a Performance Marketing role or Digital Marketing position with a strong focus on Paid Media (PPC) and Digital Advertising.
• Proven track record in managing and optimizing campaigns on platforms such as :
• Google Ads
• Meta (Facebook & Instagram) Ads
• LinkedIn Ads
• Experience with :
• Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• A / B Testing and campaign optimization
• Performance tracking metrics (e.g., CTR, CPC, CPA, ROAS, LTV)