Performance Marketer_Linbro Park R20k-R35k

Pro Tem; Johannesburg; On-site; ZAR 250 000 - 450 000; Full time

Job summary

An established industry player is seeking a Performance Marketer to enhance their marketing efforts in Johannesburg. In this exciting role, you'll be responsible for planning, executing, and optimizing PPC campaigns across major platforms like Google Ads and Meta. You will analyze key performance indicators to refine strategies and improve conversion rates. Collaborating with creative teams, you will develop compelling ad creatives and marketing automation strategies. This is a fantastic opportunity to join a dynamic team and make a significant impact in a fast-paced environment focused on innovation and growth.

Qualifications

• 2-3 years of experience in Performance Marketing with a focus on Paid Media.
• Proven skills in managing PPC campaigns and optimizing digital advertising.

Responsibilities

• Plan and optimize PPC campaigns across various platforms.
• Track and analyze KPIs to improve marketing performance.
• Collaborate with teams to create effective marketing strategies.

Skills

Analytical Skills

Content Management

Design Skills

Data Interpretation

People Skills

Organizational Skills

Creativity

A/B Testing

Written Communication

Verbal Communication

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Digital Marketing

Bachelor’s Degree in Business Administration

Bachelor’s Degree in Communications

Tools

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Google Ads

Meta Ads

LinkedIn Ads

Job description

My client is currently seeking a Performance Marketer to join their team in Johannesburg.

KEY RESPONSIBILITIES :

Paid Media Management :

• Plan, execute, and optimize PPC (pay-per-click) campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other paid platforms.
• Manage retargeting and prospecting campaigns to improve conversion rates.
• Allocate and optimize ad spend based on performance insights.

Analytics & Performance Tracking :

• Track, analyze, and report on key performance indicators (KPIs) such as CTR, CPC, ROAS, and LTV.
• Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking tools.
• Conduct A/B testing on ad creatives, landing pages, and audience segments.

SEO & CRO Optimization :

• Work with content and web teams to improve SEO rankings and organic traffic growth.
• Optimize landing pages for better conversion rates (CRO - Conversion Rate Optimization).

Marketing Automation & CRM :

• Integrate performance marketing efforts with CRM for lead scoring and segmentation.
• Manage email marketing campaigns to enhance customer engagement and retention.

Collaboration & Strategy Development :

• Collaborate closely with the Graphic Designer to create high-converting ad creatives.
• Work closely with designers, copywriters, and developers to ensure cohesive marketing campaigns.
• Stay updated with industry trends, algorithm changes, and new advertising technologies.
• Develop and execute growth marketing strategies to drive customer acquisition and retention.

SKILL REQUIREMENTS :

• Design Skills: Ability to collaborate effectively with a Graphic Designer to align creative concepts with marketing strategies.
• Content Management: Experience in managing and optimizing content for digital campaigns, including social media and email marketing.
• Analytical Skills: Strong analytical skills with proficiency in tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), and social media insights.
• Data Interpretation: Ability to interpret data and translate insights into actionable marketing strategies.
• Knowledge of Tech Tools: Familiarity with the latest digital marketing tools and technologies, including CRM systems and marketing automation platforms.
• People Skills: Excellent communication and collaboration skills to work effectively with cross-functional teams, including designers, developers, and copywriters.
• Organizational Skills: Strong project management, multitasking, and decision-making skills.
• Creativity and Metrics-Driven Mindset: Metrics-driven marketing mind with an eye for creativity and a strategic approach to performance optimization.
• A/B Testing and Optimization: Experience with A/B testing, data analysis, and campaign optimization.
• Written and Verbal Communication: Excellent written and verbal communication skills for conveying campaign insights and recommendations.

ATTRIBUTES :

• Team player who collaborates effectively with designers and other stakeholders.
• Data-driven mindset with a passion for digital marketing and performance optimization.
• Proactive, self-motivated, and able to meet deadlines.
• Positive attitude and commitment to contributing to company growth.

QUALIFICATIONS AND EXPERIENCE :

• Bachelor’s Degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
• Minimum of 2-3 years’ experience in a Performance Marketing role or Digital Marketing position with a strong focus on Paid Media (PPC) and Digital Advertising.
• Proven track record in managing and optimizing campaigns on platforms such as:
• Google Ads
• Meta (Facebook & Instagram) Ads
• LinkedIn Ads
• Experience with:
• Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• A/B Testing and campaign optimization
• Performance tracking metrics (e.g., CTR, CPC, CPA, ROAS, LTV)