Role And Responsibilities
Account Management:
Serve as the primary point of contact for assigned partners, managing relationships to ensure satisfaction and mutual success.
- Develop and execute account plans to maximise the value of each partnership.
- Monitor partner performance metrics and implement strategies to optimise outcomes.
Partnership Development
- Identify and onboard new strategic partners that align with the company’s objectives and values.
- Conduct market research and competitor analysis to identify partnership opportunities and industry trends.
- Collaborate with the Partnerships Marketing Manager to negotiate terms and support in the finalisation of commercial agreements.
Coordinate Co-Marketing
- Plan and execute joint marketing activities, both digital and in-store or outdoor activation where relevant to promote shared goals.
- Develop co-branded campaigns to enhance visibility and engagement.
Cross-Functional Collaboration
- Work closely with marketing, operations, contact center, and brand teams to align partnership initiatives and communications.
- Act as a liaison to ensure both partners and the operations/stores have the resources and support needed to achieve KPIs.
- Collaborate internally to ensure on-brand, relevant, and flawless execution of partnership initiatives.
Strategy & Reporting
- Contribute to the development of the overall Partnerships strategy.
- Provide regular reports on partnership performance, opportunities, and risks to the Partnerships Marketing Manager, brand teams, and operations teams.
- Track and manage the partnership budget, ensuring cost-effectiveness and ROI.
Problem Solving & Escalation Management
- Address partner queries and manage escalations effectively.
- Serve as the go-to expert for all partner-related matters and franchisee support, transforming challenges into opportunities for improvement.
Key Competencies
- Strategic Thinking: Ability to align partner goals with organizational objectives.
- Proactive Problem Solving: Identifies challenges and develops solutions efficiently.
- Adaptability: Thrives in a fast-paced, dynamic environment.
- Collaboration: Works effectively across teams to achieve common goals.
- Customer-Centricity: Demonstrates a deep understanding of partner needs and delivers exceptional service.
- Negotiation skills: Craft win-win agreements, delivering value to both partners.
- Relationship management: Ability to build and maintain relationships, plus handle disputes and challenges diplomatically.
- Organisational skills: Strong project management, administration skills, time management proficiencies, and attention to detail.