Partner Marketing Specialist

Who we are:

Mama Money is a growth stage fintech startup working to help migrant workers in South Africa send money home. Since 2015 we have been providing reliable remittances, at a socially fair price, to those that need it most.

Mama HQ is in beautiful Cape Town, South Africa. We are 131 people strong (and counting) from 19 countries across Africa, Asia, the UK, and Europe. Our culture is built around the well-being of our team members and making a difference in our communities. “Just be lekker!” personifies our approach to work: we trust the wisdom of our talented and diverse team to do what is best for our customers and get the job done responsibly, without pedantic policies.

We’ve been around since 2015 and have earned a few accolades along the way, made some new friends, and expanded our reach. We've had some great times and some tough times, but we continue to focus on helping people rather than maximizing profit.

As our Partner Marketing Specialist, you will drive and lead our partner marketing, campaign, and events strategy, optimizing partner performance and driving innovation in the remittance industry. This role focuses on maximizing the impact of strategic partnerships, co-branded initiatives, and brand activations, ensuring seamless execution and enhancing customer engagement through data-driven strategies. You will play a key role in strengthening relationships with key partners and amplifying Mama Money’s presence in core markets.

As our Partner Marketing Specialist you will:

• Develop and drive partner marketing campaigns with key retail partners in South Africa and pay-out partners in Zimbabwe and Malawi.
• Work closely with partners to create co-branded campaigns and optimize customer engagement.
• Negotiate marketing agreements and partnership deals to ensure brand visibility and impact.
• Plan and execute brand activations in high-impact locations and events.
• Lead and manage marketing partnerships and on the ground execution for GhanaFest, ZimFest, and other community events.
• Oversee content and production for localized storytelling brand awareness touch points to connect with key audiences.
• Assist with the design and implementation of brand awareness campaigns in targeted regions to strengthen customer trust and adoption.
• Ensure seamless coordination between marketing, sales, and external stakeholders to maximize campaign effectiveness.
• Grow cards sales at retailers through marketing campaigns with retailers.
• Manage card stock to ensure that retailers have sufficient cards in store.
• Monitor and report on the performance of partner activations and campaigns.
• Use data-driven insights to optimize marketing efforts and improve partner engagement and performance.
• Identify new opportunities to expand brand reach and enhance marketing effectiveness.

Experience & qualifications:

• Over 5 years of experience in marketing and partnership management.
• Experience in executing co-branded campaigns and marketing activations.
• Strong ability to develop and manage partnerships, negotiate deals, and drive mutual growth.
• Hands-on experience in planning, launching, and optimizing brand campaigns.
• Ability to manage multiple projects with cross-functional teams and external partners.
• Experience in tracking marketing performance and using insights to drive improvements.
• Understanding of card stock management and retail partnerships is a plus.

Why Mama?

At Mama Money, we’re not just a company—we’re a movement. Everything we do is driven by one purpose: to make life better for our customers and the communities we serve. Our customers are our heartbeat, and they inspire every step we take.

We’re all about making it easy. No red tape, no hassle. Just simple, seamless experiences that put people first, we’re here to make things easier, faster, and better for you.

We believe in giving it a go—and then giving it another go if we have to! We're a team of doers, dreamers, and innovators who aren't afraid to break the mold. We take bold steps, experiment with fresh ideas, and never stop learning.

At Mama Money, we own it—and we mean it. We take responsibility for our actions, our results, and how we show up every day. No passing the buck here. We approach every challenge with grit, passion, and determination.

Here’s the best part: Mama Money is a place that truly cares. We care about the trust our customers place in us. We care about our amazing team who bring their best every day. And we care about making an impact in the world, doing the right thing no matter what.

When you join Mama Money, you’re joining a community. We’re a passionate, down-to-earth crew that works hard and celebrates wins along the way. We take our work seriously, but we don’t forget to have fun while we do it.

So, if you’re ready to make a real difference, take on exciting challenges, and grow in a place where you’re valued and supported, then Mama Money is the place for you. Let’s make an impact—together.

Mama’s values:

1. Making it easier for our customers
2. Give it a go
3. Just own it