Paid Social Specialist

Hollywoodbets; Umhlanga Rocks; On-site; ZAR 200 000 - 300 000; Full time

Job summary

An established industry player is seeking a Paid Social Specialist to join their dynamic team in Umhlanga. This role offers the chance to innovate and create impactful social media campaigns across various platforms, driving engagement and conversions. The ideal candidate will possess a strong analytical mindset, with the ability to interpret data and optimize campaigns for success. Join a vibrant and fast-paced environment where your contributions will directly influence the company's growth and success. If you're ready to take on challenges and grow your career in digital marketing, this opportunity is perfect for you.

Qualifications

• Minimum 2 years of paid social media experience is required.
• Strong analytical skills and attention to detail for data interpretation.

Responsibilities

• Develop and execute paid advertising campaigns across social media platforms.
• Monitor and optimize campaigns to achieve KPIs and improve performance.
• Collaborate with internal teams to ensure messaging consistency.

Skills

Paid social media experience

Copywriting

Social Media Strategy

Analytical skills

Problem-solving skills

Education

Diploma/ Degree in a related field

Tools

Facebook Ads Manager

Twitter Ads Manager

LinkedIn Ads Manager

Google Ads (YouTube)

Job description

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for a Paid Social Specialist to be based in Umhlanga, Kwa Zulu Natal. Do you think you have what it takes to be our newest Purple Star?

The successful candidate will be responsible for working closely with the marketing team to help produce best-in-class campaigns that drive both engagement & conversions. The ideal candidate will be responsible for analyzing account performance, making recommendations based on your insights, & executing campaign implementation & optimization of paid social campaigns across multiple platforms & languages. The successful candidate will be the paid social expert to report on campaign performance & optimization & advise on the best strategies to achieve company goals.

With Hollywoodbets You Will

Innovate and create as part of a like-minded, authentic Team eager to achieve goals.

Embrace challenges and the thrill of working in a vibrant and fast-paced industry.

Grow with our development plans and culture that allows you to further your career.

You Bring

1. Valid drivers’ license.
2. Minimum 2 years of paid social media experience.
3. Overtime & weekend work.
4. Copywriting experience.
5. Social Media Strategy experience.

A Bonus To Have

1. Diploma/ Degree in a related field.

What You’ll Do For The Brand

1. Develop & execute paid advertising campaigns on all Hollywoodbets social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, YouTube & Snapchat.
2. Monitor & optimize campaigns to improve performance & achieve KPIs, such as but not limited to -ROAS, CPC, CTR, & CPAs.
3. Regular A/B testing & reporting on findings.
4. Conduct audience research & segmentation to target the right audience with the right message – including audience creation e.g. custom & lookalikes.
5. Initiate required audience tracking for all ad accounts when necessary.
6. Create effective digital funnels that acquire, remarket & retain customers.
7. Create & manage ad creatives, including copy.
8. Collaborate with internal teams, such as product & design, to ensure alignment & consistency in messaging.
9. Work closely with the Social Media Manager to ensure alignment of strategies.
10. Analyse campaign data & provide regular (weekly, annual & quarterly) reports on performance & insights to the Social Media Manager.
11. Stay up-to-date with the latest trends, features, & best practices in social media advertising.
12. Strong knowledge of social media platforms, advertising tools, & analytics, especially Facebook, Twitter, LinkedIn & Google (in reference to YouTube) Ads Manager.
13. Experience with A/B testing, campaign optimization, & budget management / pacing.
14. Experience with setting up effective pixel tracking, including server-side tracking.
15. Strong knowledge in audience building, including custom & lookalikes.
16. Experience with in-app advertising & knowledge of on platform app integration.
17. Excellent written & verbal communication skills, with the ability to write compelling ad copy & reports.
18. Strong analytical skills & attention to detail, with the ability to interpret data & draw actionable insights.
19. Ability to work in a fast-paced, dynamic environment & manage multiple projects simultaneously.
20. Creative mindset & obsession for digital marketing.

What You’ll Bring To The Team

1. Must be quality focused and results driven.
2. Impressive planning, organizational and time management skills.
3. Ability to take accountability and entail great problem-solving skills.
4. Understands the mobile betting application and functionality.
5. Understands the internet betting platform (website and functionality).

So, are you ready to level up, learn, and perform at your best? Apply now!