Paid Social Specialist

Betway Global; Johannesburg; On-site; ZAR 350,000 - 650,000; Full time

Benefits offered by this job

Learning & development

Performance feedback

Employee assistance programme

Medical aid

Provident fund

Life insurance

Job summary

Betway Africa is seeking a data-driven Paid Social Media Specialist to join our Digital Marketing team in Johannesburg. You will own paid social strategies, optimize campaigns across Meta, Instagram, X and TikTok, and deliver measurable growth.

You’ll analyze performance, manage budgets, and present insights to senior stakeholders, while collaborating with cross-functional teams to align with marketing goals. The role requires 3+ years in paid social, a marketing degree, and certifications.

Qualifications

• Bachelor’s degree in marketing, digital marketing qualification, or a related field.
• Proven experience (3+ years) in managing paid social media campaigns, preferably in gambling or entertainment.
• Strong understanding of social media platforms and their advertising capabilities.
• Proficiency in analytics tools (e.g., Google Analytics, Facebook Ads Manager) and data interpretation.
• Meta Blueprint and other relevant platform certifications.
• Excellent project management, communication, and leadership skills.

Responsibilities

• Develop and implement comprehensive paid social media strategies to drive user acquisition, engagement and retention.
• Plan, execute and optimize paid social media campaigns across platforms (Meta, Instagram, X, TikTok).
• Monitor and analyse campaign performance, providing insights and recommendations.
• Manage budgets to maximize ROI and achieve KPIs.
• Generate detailed performance reports with key metrics and insights.
• Collaborate with marketing to align social campaigns with broader objectives.
• Develop compelling ad creatives and copy for target audiences.
• Stay updated with industry trends and platform updates.

Skills

Paid social strategy

Campaign optimization

Analytics

Budget management

Cross-platform ads

Communication

Education

Bachelor’s degree in marketing

Tools

Google Analytics

Facebook Ads Manager

Meta Blueprint

Job description

Who we are

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

Our journey at Betway Africa started in 1999 with a handful of brilliant individuals and some very big picture thinking.

Now, we are an ever-growing community of 1000+ talented and exceptional people at the forefront of the vast and competitive world.

Our expertise lies in marketing, customer service and technology.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us.

At Betway Africa, every day is action-packed, and we expect you to bring your A- game.

In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

We’re looking for a dynamic and data-driven Paid Social Media Specialist to join the Digital Marketing team.

The ideal candidate will have a deep understanding of paid social media strategies and platforms, with a proven track record of managing and optimizing campaigns to drive growth and engagement. This execution-focused, with strong analytical and optimisation responsibilities, while also contributing strategic insights that support broader marketing objectives.role is primarily

Why we need you

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.

If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

Specific duties will include, but are not limited to, the following:

• Develop and implement comprehensive paid social media strategies to drive user acquisition, engagement and retention.
• Plan, execute and optimize paid social media campaigns across various platforms (e.g. Meta, Instagram, X, TikTok etc).
• Monitor and analyse campaign performance, providing insights, recommendations for improvement and implementing these.
• Effective budget management to maximize ROI and achieve KPI’s.
• Generate detailed performance reports, highlighting key metrics and insights.
• Utilize data-driven insights to refine strategies and improve campaign performance.
• Present findings and recommendations to senior management and stakeholders.
• Collaborate with the broader marketing team to align social media strategies with overall marketing objectives and campaigns.
• Work closely with the team to develop compelling ad creatives and copy that resonate with the target audience.
• Stay updated with industry trends, best practices, and platform updates across multiple social media platforms to ensure strategies remain innovative and effective.
• Engage with external partners and agencies as needed.

Key KPIs for this role

• CPA / CPL performance ROAS and cost-efficiency metrics
• First-time depositor and registration volume
• Engagement and retention metrics
• Campaign scalability and budget pacing accuracy

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

You’re someone who brings

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross-functional teams to hit shared goals
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high-quality work
• Adaptability – you stay sharp, productive and positive in fast-moving environments

Qualifications and Experience

• Bachelor’s degree in marketing, digital marketing qualification, or a related field.
• Proven experience (3+ years) in managing paid social media campaigns, preferably in the gambling or entertainment industry.
• Strong understanding of social media platforms and their advertising capabilities.
• Proficiency in analytics tools (e.g., Google Analytics, Facebook Ads Manager) and data interpretation.
• Meta Blueprint and any other relevant social media platform certification.
• Excellent project management, communication, and leadership skills.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Ability to work within regulated environments and follow strict compliance and approval processes.

Desirable skills you’ve got up your sleeve

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
• Experience in developing and executing customer retention strategies.
• Experience with additional paid platforms (Snapchat Ads, LinkedIn Ads, Reddit Ads, or programmatic social).

Core Values and Competencies

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We invest in your growth and wellbeing, so you can bring your best:

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
• Medical Aid Contribution
• Provident Fund Contribution
• Group Life Benefit

Ready to feel superclass? At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one. Game on!

Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification. Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow! Our journey started in 1999 with a handful of brilliant individuals and some very big picture thinking. Now, we are an ever-growing community of 1,000+ talented and exceptional people at the forefront of the vast and competitive world. Betway has become ingrained in African soil, having set down early roots in markets such as Ghana and South Africa. From there, Betway has weaved its way across the landscape, incorporating regions in East, West and Southern Africa. This growth also shows no signs of slowing, as Betway continues to be embraced by fans of sports betting in more and more African regions. Whether it’s a career in banking and finance, marketing, development or customer care, our people cover a broad range of dedicated specializations, all under one Betway Africa roof.