Paid Search Specialist (Google)

iX; Durban; Hybrid; ZAR 300,000 - 420,000; Full time

Job summary

A leading digital marketing firm is seeking an Intermediate Paid Search Specialist to design and execute impactful PPC campaigns across platforms like Google and LinkedIn. You will collaborate with a dynamic team to optimize lead generation efforts, analyze performance data, and communicate effectively with clients. If you have a passion for digital marketing with a strong emphasis on Search Engine Marketing, this role offers hybrid work flexibility while requiring you to engage weekly in the office.

Qualifications

• 2-3 years experience with Google, LinkedIn, and Microsoft advertising platforms.
• Certification in Google Search is required.
• Strong attention to detail and effective communication skills.

Responsibilities

• Manage client accounts using Google's suite of tools.
• Support creation and monitoring of ads to achieve lead objectives.
• Generate monthly client reports and deliver performance analysis.

Skills

Digital Marketing

PPC Campaign Management

Client Communication

Analytical Skills

Creativity

Education

Marketing Certificate / Diploma / Degree

Gr.12/School Leaving Certificate

Tools

Google Ads

LinkedIn Ads

Microsoft Ads

Google Analytics

Google Data Studio

Job description

The Intermediate Paid Search Specialist will be responsible for devising, planning, and executing impactfull PPC campaigns across platforms such as Google, LinkedIn, and Microsoft Ads. They will work on a diverse range of campaign types including Performance Max, Google Lead Forms, and LinkedIn Lead Gen, with a primary focus on exceeding client KPI's and goals related to lead generation. This role is a full time role and offers remote hybrid work flexibility, with the expectation of attending in-office meetings in Westville once a week. Candidates must have access to a stable internet connection and their own laptop to effectively fulfill the responsibilities of this role.

What you will do:

• Manage client accounts on a daily basis using Google's suite of online and desktop tools
• Utilise Google platforms such as Google Ads, Google Analytics, Google Tag Manager, Google Search Console, and Google Data Studio
• Utilise LinkedIn Ads and Microsoft Ads platforms
• Support the creation, upkeep, and monitoring of ads, keywords, search terms, audiences, and bid strategies to achieve client lead objectives
• Offer recommendations and implement strategies for keyword opportunities, campaign structure, targeting, and other elements of paid media to generate high-quality leads for clients
• Stay updated on the latest digital marketing trends to integrate effectively into our accounts
• Generate monthly client reports using Google Data Studio and delivering comprehensive analysis of campaign performance
• Communicate account performance, trends, and areas of opportunity effectively to clients and Key Account Managers
• Collaborate within a dynamic team environment and coordinate with other key departments within the organisation
  
  

Requirements

• Gr.12/School leaving certificate is a minimum requirement
• Marketing Certificate, Diploma/Degree is advantageous
• Proficiency in website analysis using various online tools is beneficial
• 2 to 3yrs experience with Google, LinkedIn, and Microsoft advertising platforms
• Certification in Google Search is required
• Knowledge of SEO is a bonus
• Demonstrated enthusiasm for digital marketing, particularly in Search Engine Marketing (SEM)
• Ability to think creatively, identify opportunities, and solve problems
• Strong attention to detail and adept at multitasking in a fast-paced environment with deadlines
• Effective communication skills, both verbal and written
• Ability to work independently, as part of a team and under pressure
• Willingness to stay updated on industry trends and apply knowledge to achieve client objectives
• Exhibits high levels of integrity, autonomy, and self-motivation
• Excellent analytical, organisational, and time management abilities
• Basic understanding of UX and website best practices and their impact on SEM