Paid Search Manager

Bridgement; Johannesburg; On-site; ZAR 30 000 - 60 000; Full time

Job summary

Join a dynamic fintech startup that is revolutionizing access to finance for small businesses in South Africa. This role offers the opportunity to lead innovative PPC campaigns across multiple platforms, leveraging cutting-edge technology to drive results. Collaborate with a diverse team in a vibrant office environment, equipped with modern amenities. With a focus on growth and optimization, your contributions will directly impact the company's mission to simplify finance access. If you thrive in a fast-paced setting and are passionate about digital marketing, this position is perfect for you.

Benefits

Comprehensive employee benefits

Wellbeing support

Legal assistance

Office snacks and coffee

Putting green

PlayStation access

Qualifications

• 4+ years of experience in managing PPC campaigns.
• Advanced knowledge of analytics platforms is essential.

Responsibilities

• Strategise and execute PPC campaigns across various platforms.
• Manage budgets and optimise digital advertising efforts.

Skills

PPC Management

Inbound Marketing

Digital Advertising Optimization

Analytical Skills

Presentation Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Google Analytics

Google Tag Manager

Microsoft Advertising

Facebook Ads

LinkedIn Ads

Job description

Remuneration : Market-related, based on experience

Location : Melrose Arch, Johannesburg

Job level : Mid

Type : Permanent

About Bridgement

Bridgement is breaking down the barriers to access finance for small businesses in South Africa.

Traditional loans from banks and other lenders have a slow application process, strict criteria, require extensive documentation, and inflexible terms.

In contrast, we use cutting-edge technology and artificial intelligence to offer flexible finance online, with a 2-minute application, no documentation required, and a decision in hours.

We're a well-funded fintech start-up, backed by Capricorn and the greater Yellowwoods group, known for investments in Nandos, Hollard, Clientèle, Direct Axis, and Budget Group.

Key Responsibilities

• Strategise, plan, and execute PPC campaigns across social media, display, and inbound marketing platforms.
• Manage PPC campaigns on Google Ads, Microsoft Advertising, LinkedIn, and Meta.
• Develop content strategies with the marketing team.
• Provide weekly and monthly reports on campaign progress, timelines, analysis, and results.
• Oversee and optimise digital advertising budgets, including bid management.
• Continuously analyse paid search campaigns to identify opportunities for optimisation, including ad copy, keywords, bidding, and landing pages.
• Offer recommendations on content types, topics, and keywords to maximise search rankings.
• Collaborate with the business analyst to build detailed reports.
• Communicate insights across teams to support decision-making.
• Monitor industry trends and search engine algorithm updates.
• Ensure alignment between paid and organic search strategies.

Required Attributes

• Experience with mid-sized B2B brands; finance industry experience is a plus.
• Experience with competitive keywords and bidding strategies.
• Strong inbound marketing skills.
• Excellent presentation skills, both verbal and visual.
• Knowledge of lead generation website best practices.
• Understanding of web development and digital marketing fundamentals.
• Problem-solving mindset with high attention to detail.
• Ability to collaborate across disciplines.
• Ability to work independently with minimal supervision.
• Proven ability to present search data and recommendations effectively.

Qualifications and Experience

• 4+ years in PPC management.
• Advanced knowledge of analytics platforms like Google Analytics, Search Console, and Google Tag Manager.
• Experience managing campaigns on Google Ads, Microsoft Advertising, Facebook, and LinkedIn.
• Google Ads and Analytics certifications are advantageous.

Additional Benefits

• Opportunity to join a growing fintech startup.
• Dynamic, diverse team environment.
• Office in Melrose Arch with amenities like coffee, snacks, putting green, PlayStation.
• Comprehensive employee benefits including insurance, wellbeing support, and legal assistance.

If you're interested, please complete the application form below and attach your CV.