Paid Performance Specialist (Remote)

Lead Generation Group; Cape Town; Remote; ZAR 300,000 - 500,000; Full time

Job summary

A leading company is seeking a Paid Performance Specialist to manage and optimize paid traffic campaigns on Meta and Google Ads. The role focuses on driving leads and improving ROI through data analysis and creative A/B testing. This is a 100% remote position offering competitive pay and performance-based bonuses within a supportive and growth-oriented environment.

Benefits

100% remote role

Competitive pay + performance-based bonuses

Growth opportunities

Open and supportive culture

Qualifications

• 2+ years of experience with Meta and Google Ads.
• Proven track record of running lead gen campaigns.
• Strong understanding of bidding strategies and conversion tracking.

Responsibilities

• Plan and launch lead generation campaigns across Meta and Google Ads.
• A/B test creatives and analyze performance data.
• Build reports and share performance insights.

Skills

Analytical skills

Data-driven decision making

Campaign management

Performance optimization

Tools

Meta Ads Manager

Google Ads

Google Analytics

Job description

About Lead Generation Group (LGG)

At LGG, we build lead generation systems that don’t just bring traffic — they bring results. We help businesses scale by delivering high-quality, qualified leads through tested media buying strategies and relentless performance optimization. If you thrive on data, love turning ad spend into ROI, and hate wasting time with fluff — you’ll fit right in.

What You’ll Be Doing

As our Paid Performance Specialist, you'll manage and optimize paid traffic campaigns primarily across Meta (Facebook & Instagram) and Google Ads. Your role is to drive leads, lower CPAs, and scale what works.

Your responsibilities will include:

• Planning, launching, and scaling lead generation campaigns across Meta and Google Ads

• A/B testing creatives, copy, audiences, landing pages, and placements

• Constantly analyzing performance data to improve ROI, CPL, and lead quality

• Working with our funnel and creative team to ensure messaging and targeting are aligned

• Building reports and sharing key performance insights

• Staying ahead of platform changes, trends, and best practices

What You’ll Need

• 2+ years of hands-on experience with Meta and Google Ads (non-negotiable)

• A proven track record of running lead gen or direct response campaigns at scale

• Strong understanding of bidding strategies, conversion tracking, and attribution

• Sharp analytical skills and ability to make data-driven decisions quickly

• Proficiency with Meta Ads Manager, Google Ads, and Google Analytics

• Comfortable managing multiple campaigns in a fast-paced, remote-first team

What We Offer

• 100% remote role – work from anywhere

• Competitive pay + performance-based bonuses

• Fast-moving, no-nonsense team that values results

• Growth opportunities as we scale

• Open, honest, and supportive culture – we own mistakes, learn fast, and level up constantly