Paid Media Strategist: Google & Meta Specialist

No Joke Marketing; Johannesburg; Remote; ZAR 300 000 - 400 000; Full time

Job summary

A leading digital marketing agency in Johannesburg is seeking a PPC Specialist to enhance client engagement through effective pay-per-click campaigns. The role involves collaboration with cross-functional teams to optimize strategies and drive conversions, ensuring measurable results. Join a fully remote team and enjoy benefits like half-day Fridays and generous paid time off.

Benefits

Half-day Fridays every June

20 days of paid time off in the first year

Qualifications

• Expert in keyword research and bidding strategies.
• Proficient in ad copywriting and campaign budget management.

Responsibilities

• Conduct comprehensive keyword research and develop targeted ad copy.
• Set up, manage, and optimize PPC campaigns across multiple platforms.
• Analyze daily campaign performance metrics for strategic adjustments.

Skills

Keyword Research

Ad Copywriting

Bidding Strategy

Campaign Budget Management

Report Analysis

Landing Page Optimization

CRM Integration

Pixel Tracking

Teamwork

Communication

Job description

Salary: $1,900 - $2,000 per month

About Us:

At No Joke Marketing, we pride ourselves on being a top digital marketing agency that drives client growth through data-driven strategies and impactful digital solutions. We work with clients across various industries, ensuring each receives a tailored approach to meet their unique goals. Known for our exceptional customer service, we foster a collaborative, fully remote work environment with benefits like half-day Fridays every June and 20 days of paid time off in the first year.

Job Summary:

We are looking for a PPC Specialist to join our Digital Marketing team. This role is essential in designing, implementing, and optimizing pay-per-click campaigns that elevate client engagement and drive conversions. Reporting to the Operations Director, you will collaborate with cross-functional teams to deliver measurable results and continuously refine our strategies for maximum impact.

Responsibilities:

Daily Responsibilities

Conduct comprehensive keyword research to stay aligned with industry trends.

Develop targeted ad copy and creative suggestions to maximize client engagement.

Set up, manage, and optimize PPC campaigns across multiple platforms.

Monitor and adjust campaign budgets to maximize ROI.

Generate and analyze daily campaign performance metrics to inform strategic adjustments.

Manage ad accounts, ensuring correct setup and best practices adherence.

Implement tracking solutions, including pixel tracking, to measure effectiveness accurately.

Facilitate CRM integrations to enhance lead management and targeting.

Work closely with other departments to ensure cohesive strategy alignment.

Monthly and Quarterly Responsibilities

Perform in-depth PPC analyses to identify growth opportunities.

Review campaign strategies to improve outcomes, implementing enhancements as needed.

Participate in educational opportunities to stay at the forefront of PPC innovations.

Conduct social media audits to gauge client online presence and identify improvement areas.

Expectations

Expertly manage and optimize PPC campaigns to achieve client objectives.

Continuously analyze metrics, budgets, and performance to optimize ROI.

Communicate results clearly to clients, providing actionable insights and recommendations.

Requirements:

Hard Skills

Keyword Research: Expert

Ad Copywriting: Proficient

Bidding Strategy: Expert

Campaign Budget Management: Proficient

Report Analysis: Expert

Landing Page Optimization: Proficient

CRM Integration and Pixel Tracking: Proficient

Soft Skills

Teamwork, Adaptability, Integrity, Client Service Orientation, Communication, Organization, and Troubleshooting.

Bonus Points

Experience with multiple ad platforms, including Google Ads, Facebook Ads, and Bing Ads.

Familiarity with remote work tools and a fully remote team environment.

Tech Requirements

Processor: Intel Core i7 or higher

Memory: 16GB RAM or greater

Internet: Stable broadband connection with at least 20 Mbps

Equipment: Noise-canceling headset, HD webcam

Are you ready to leverage your PPC expertise and make a real impact? To apply, please include the phrase 'Digital Success Starts with Details' at the end of your cover letter.

Join No Joke Marketing, where your expertise will drive significant impact for our clients. Apply today!