Paid Media Specialist (Meta and Google Ads)

Astroved is seeking a detail-oriented and proactive Paid Media Specialist (Meta and Google Ads) with over 4+years of experience to join our team.

Key Responsibilities:

• Plan, execute, and optimize paid media campaigns on Meta and Google Ads.
• Develop and manage budgets to ensure optimal allocation of resources.
• Analyze campaign performance and implement strategies to improve KPIs like CTR and ROAS.
• Conduct A/B testing for ads, landing pages, and audience targeting.
• Create and refine audience segmentation strategies using demographic and behavioral data.
• Collaborate with design and content teams to create high-impact ad creatives and copy.
• Generate performance reports and actionable insights for stakeholders.
• Track and analyze campaign effectiveness using tools like Google Analytics and Meta Business Suite.
• Stay updated on platform algorithms, policies, and industry trends to maintain competitive performance.

Key Requirements:

• 4+ years of experience managing paid media campaigns on Meta and Google Ads.
• Proven expertise in Meta Ads Manager, Google Ads, and Google Analytics.
• Strong analytical skills to derive insights and optimize campaigns effectively.
• Experience in A/B testing and conversion rate optimization.
• Excellent communication skills to coordinate with cross-functional teams.
• Detail-oriented and self-motivated with a passion for digital marketing.
• Certifications in Google Ads and Meta Blueprint are preferred.
• Preferably experienced in running campaigns for the US market.

Benefits:

• Competitive salary and performance incentives.
• A collaborative and innovative work environment.
• Opportunities for professional growth and development.
• The chance to work with a purpose-driven organization impacting lives globally.

How to Apply:

Interested candidates can send their resume to arunkumar@astroved.com.