Paid Media Specialist

Rainmaker Marketing South Africa; Umdloti / eMdloti; On-site; ZAR 300,000 - 500,000; Full time

Job summary

A dynamic marketing agency in Umdloti is seeking a Paid Media Specialist to lead the strategy and execution of digital advertising campaigns across Google Ads and Meta Ads. This role requires expertise in optimizing performance metrics and collaboration with creative teams. Ideal candidates should have a Bachelor's degree in Marketing and proven experience in digital campaign management. This position offers an opportunity to work in a fast-paced and innovative environment.

Qualifications

• Proven experience managing campaigns on Google Ads and Meta Ads platforms.
• Strong analytical skills and the ability to turn data into actionable insights.
• Comfortable working both independently and within a team environment.

Responsibilities

• Plan, execute, and optimise paid media campaigns across Google Ads and Meta Ads.
• Monitor campaign performance and budget pacing, and make adjustments based on real-time data.
• Provide regular performance reports and insights to internal stakeholders and clients.

Skills

Campaign management on Google Ads

Campaign management on Meta Ads

Audience segmentation

Performance optimization

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Google Ads

Meta Ads

Job description

Rainmaker Marketing is a forward-thinking South African marketing agency that blends strategic insight with creative execution to drive awareness, shift perceptions, and generate measurable results. Based in Umdloti, our youthful and agile team brings deep experience in marketing and communications across various sectors, helping brands build meaningful connections with their audiences.

The Role

We are looking for a Paid Media Specialist to lead the strategy, execution, and optimization of digital advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram). In this role, you will be responsible for driving performance across a range of digital initiatives, helping our clients reach the right audience at the right time with the right message.

You will collaborate with our creative, content, and analytics teams to ensure campaigns are strategically aligned, data-informed, and continuously improved to meet performance goals.

Key Responsibilities

• Plan, execute, and optimise paid media campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook and Instagram)
• Develop audience targeting strategies, keyword plans, and creative briefs aligned with campaign objectives
• Monitor campaign performance and budget pacing, and make adjustments based on real-time data
• Analyse key metrics such as CTR, CPC, and CPL to drive ongoing performance improvements
• Conduct market and competitor research to guide targeting and messaging decisions
• Collaborate with internal teams to align ad content, landing pages, and tracking infrastructure
• Provide regular performance reports and insights to internal stakeholders and clients
• Stay up to date with the latest platform changes, ad policies, and best practices

Qualifications and Skills

• Proven experience managing campaigns on Google Ads and Meta Ads platforms
• Proficient in audience segmentation, conversion tracking, retargeting, and performance optimisation
• Strong analytical skills and the ability to turn data into actionable insights
• Clear understanding of full-funnel digital marketing strategies
• Strong written and verbal communication skills
• Comfortable working both independently and within a team environment
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• Google Ads and Meta Blueprint certifications are a plus
• Experience working in an agency setting is an advantage