Paid Media Specialist

CLS Human Capital Specialists; Gauteng; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A leading marketing firm is seeking a Paid Media Specialist to drive demand through strategic digital advertising. With 3-5 years of experience, you will manage high-performing campaigns, optimize budgets, and collaborate with cross-functional teams to achieve maximum return on investment. This role is ideal for someone proficient in Google Ads and Meta, looking to thrive in a fast-paced B2B SaaS environment.

Qualifications

• 3–5 years of hands-on management of paid media campaigns.
• Experience in campaign setup, optimization, and analysis across various platforms.
• Strong understanding of performance marketing and audience segmentation.

Responsibilities

• Develop and optimize paid media campaigns across digital channels.
• Manage budgets effectively to ensure maximum ROI.
• Collaborate with teams to align campaigns with growth objectives.

Skills

Proficiency in Google Ads

Proficiency in Meta Business Suite

Proficiency in LinkedIn Campaign Manager

Google Analytics (GA4)

Analytical skills

Attention to detail

Education

Bachelor’s degree in Marketing, Advertising, Business

Job description

Vacancy: Paid Media Specialist

Introduction:

Our client is seeking a skilled Paid Media Specialist to join their dynamic marketing team. This role is pivotal in driving demand and generating qualified leads through strategic, data-driven digital advertising campaigns. You will work closely with cross-functional teams to create compelling campaigns that align with their growth objectives, leveraging your expertise to deliver measurable ROI and support our client’s mission to lead in the B2B SaaS space.

Job Purpose:

To develop, manage, and optimize high-performing paid media campaigns across multiple digital channels, ensuring efficient budget use and maximum ROI. The Paid Media Specialist will contribute to demand generation strategies, collaborate with content and design teams, and provide actionable insights to support our client’s growth targets.

REQUIREMENTS

Minimum education (essential):

• Bachelor’s degree in Marketing, Advertising, Business, or a related field

Minimum applicable experience (years):

• 3–5 years

Required nature of experience:

• Hands-on management of paid media campaigns with clear performance metrics
• Campaign setup, optimization, and analysis across Google Ads, LinkedIn, Meta, and YouTube
• Conducting market and competitor research for audience insights
• A/B testing for ad creatives, targeting, and landing pages
• Working in a B2B SaaS or tech environment (preferred)
• Experience in a digital marketing agency (strong advantage)

Skills and Knowledge (essential):

• Proficiency in Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and Google Analytics (GA4)
• Strong understanding of performance marketing principles, audience segmentation, and attribution models
• Expertise in conversion tracking tools, pixel implementation, and CRM integration
• Excellent analytical skills to translate data into strategic actions
•Strong attention to detail and ability to manage multiple campaigns simultaneously
• Knowledge of digital marketing trends, tools, and best practices

Other:

• Ability to collaborate effectively with cross-functional teams
• Strong communication skills in English
• Proactive and adaptable to a fast-paced environment

Remuneration Offered:
Market related