Paid Media Specialist

Edunation Holdings; Durbanville; On-site; ZAR 300,000 - 450,000; Full time

Job summary

An educational organization in South Africa is seeking a data-driven Paid Media Specialist to manage advertising campaigns across various platforms. The ideal candidate will have over 3 years of experience in paid media, strong analytical skills, and proficiency in tools like Meta Ads Manager and Google Ads. This role focuses on optimizing campaigns to increase leads and support enrolment growth.

Qualifications

• 3+ years' experience managing paid media campaigns.
• Proficient in Meta Ads Manager, Google Ads, and analytics platforms.
• Strong knowledge of audience targeting and digital marketing metrics.

Responsibilities

• Plan and manage paid campaigns across platforms.
• Launch and monitor campaigns to meet lead generation objectives.
• Manage daily and monthly ad spend to maximise ROI.

Skills

Paid media campaign management

Audience targeting

Analytical mindset

Tools

Meta Ads Manager

Google Ads

Analytics platforms

Job description

We are looking for a data-driven Paid Media Specialist to join our Marketing and Communications team. This role manages paid advertising campaigns to generate leads, increase visibility, and support enrolment growth across Edunation schools.

Paid Media Specialist responsibilities are :

Campaign Strategy and Execution

• Plan and manage paid campaigns across platforms (Meta, Google, LinkedIn, YouTube).
• Develop creative briefs and collaborate with designers and copywriters.
• Launch and monitor campaigns to meet lead generation objectives.

Performance Monitoring and Optimisation

Analyse key metrics such as CPL, CTR, and conversion rates.

Generate insights and make adjustments to improve results.

Conduct A / B testing and optimise ads for target audiences.

Budget Management

Manage daily and monthly ad spend to maximise ROI.

Reconcile spend reports and provide transparency to Finance.

Prevent budget wastage through continuous monitoring.

Audience Targeting and Data Use

Define personas and build targeting segments.

Optimise retargeting and lookalike strategies.

Leverage campaign data for ongoing improvements.

Compliance and Support

Ensure alignment with Edunation's brand standards and advertising policies.

Archive creatives for future audits.

Present campaign results and recommendations to stakeholders.

Paid Media Specialist requirements are :

3+ years' experience managing paid media campaigns.

Proficient in Meta Ads Manager, Google Ads, and analytics platforms.

Strong knowledge of audience targeting and digital marketing metrics.

Analytical mindset with excellent reporting and optimisation skills.

Experience in lead generation for service-based sectors; education experience preferred.

Ability to work under tight timelines and collaborate across teams.