Paid Media Buyer

Scale Army Careers; Durban; Remote; ZAR 300 000 - 450 000; Full time

Job summary

A dynamic marketing agency is seeking an analytical marketer early in their career to join their fun team in Durban, KwaZulu-Natal. This role involves developing and executing paid advertising campaigns across digital platforms while analyzing conversion metrics and collaborating with creative teams. Ideal candidates should have 1-2 years of experience managing paid ads, strong analytical skills, and proficiency in tools like Google Analytics and HubSpot. This position offers mentorship for professional growth and a clear path toward advancement.

Qualifications

• 1-2 years of experience in managing paid advertising campaigns.
• Proficient in Google Analytics and Google Tag Manager.
• Ability to create visually appealing ad creatives.
• Strong analytical skills for tracking and reporting on metrics.

Responsibilities

• Develop and execute paid advertising campaigns.
• Analyze conversion events using Google Analytics.
• Utilize Google Tag Manager for tracking.
• Create compelling ad materials and write effective ad copy.
• Track and report on campaign performance metrics weekly.
• Collaborate with the marketing team to align objectives.

Skills

Google Analytics

Google Tag Manager

Paid advertising campaign management

Creative ad copywriting

Data analysis

Visual design skills

Communication skills

Tools

HubSpot

Google Sheets

Job description

Overview

Hey.

We’re a fun team.

We’re looking to hire an analytical marketer who is early in their career and is excited to learn from smart people in an incredibly fast-paced environment.

In this role, you’ll work underneath a Marketing Manager to optimize our paid advertising channels. This position is ideal for someone with 1-2 years of experience in paid ads who is eager to apply their expertise to platforms such as Meta, X, Google and LinkedIn. You\'ll also be working deeply in our CRM (HubSpot) and alongside our creative + content teams and will be responsible for helping to understand and track attribution cross-platform.

Responsibilities

• Develop and execute paid advertising campaigns across various digital platforms.
• Analyze conversion events using Google Analytics to inform campaign strategies.
• Utilize Google Tag Manager to deploy tracking tags and manage marketing data.
• Create compelling ad materials and write effective ad copy.
• Track and report on campaign performance metrics weekly.
• Maintain and update performance dashboards with the latest data.
• Dive into our CRM and help understand channel attribution.
• Work alongside the creative team to get assets made.
• Collaborate closely with the marketing team to ensure alignment with overall marketing objectives.
• Help the team get landing page tests over the line that you\'ll run conversion tests on.

Career Growth

This role offers a clear path for professional growth, mentored by a Marketing Manager, and aims towards advancing to a Growth Marketing Associate position, focusing on performance marketing and analytics.

Qualifications

• 1-2 years of experience in managing paid advertising campaigns.
• Proficient in Google Analytics and Google Tag Manager for tracking and data management.
• Ability to create visually appealing ad creatives and write effective ad copy.
• Skilled in analyzing, tracking, and reporting on campaign metrics.
• Proficient in using formulas in Google Sheets.
• Knowledgable in a CRM (pref HubSpot)
• Strong communication skills and the ability to work effectively in a remote environment.
• Speak quickly. Everyone on our team is a fast-talker. This matters to us ;)

How To Apply

Please submit your resume + video highlighting your experience in paid advertising and your proficiency with Paid Channels, Google Analytics, Google Tag Manager and a CRM.

Include relevant work samples or any case studies showcasing your expertise.

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets