Outbound & AI Visibility Growth Specialist (AEO + SEO)

Growth Troops; Cape Town; On-site; ZAR 300,000 - 500,000; Full time

Job summary

A dynamic marketing firm in Cape Town is seeking a hands-on GTM Specialist to boost visibility through outbound campaigns and SEO. You’ll leverage AI-driven engines and various outreach methods to effectively engage audiences. Ideal candidates have 1-4 years of growth experience, particularly in cold outreach and SEO strategies. Join us to experiment and innovate in a fast-paced environment.

Qualifications

• 1–4 years in growth, outbound, or lead gen roles.
• Proven experience with cold outreach and SEO campaigns.
• Familiarity with AI tools like ChatGPT.

Responsibilities

• Run outbound campaigns: cold email and LinkedIn outreach.
• Build visibility via SEO content and optimization.
• Experiment with AEO using AI tools.

Skills

Outbound outreach

SEO fundamentals

AI Engine Optimization

Cold emailing

LinkedIn outreach

Tools

HubSpot

Apollo

Outreach

SEMrush

Job description

Overview

We’re looking for a hands-on GTM Specialist who can make our business discoverable across traditional search and the new wave of AI-driven engines like ChatGPT, Perplexity, and Claude. If you know how to combine outbound hustle, SEO fundamentals, and AEO (AI Engine Optimization) to get a company noticed - this role is for you.

This is an execution-first position: cold outreach, pitching, experimenting with AI tools, and testing new distribution tactics to put us in front of the right audience.

What You’ll Do

• Run outbound campaigns: cold email, LinkedIn, and community-driven outreach
• Build visibility via SEO content and optimization
• Experiment with AEO: figuring out how to get the company featured/discovered through AI tools like ChatGPT, Perplexity, and others
• Secure earned media placements across press, blogs, and thought-leadership outlets
• Partner with sales/marketing to test and refine messaging

What You Bring

• 1–4 years in growth, outbound, or lead gen roles (or founder/operator experience)
• Track record with cold outreach and SEO campaigns
• Curiosity and experience experimenting with AI tools, ChatGPT, or other LLMs for visibility
• Familiarity with HubSpot, Apollo, Outreach, SEMrush, or similar tools
• A “scrappy” builder mindset - you don’t wait for playbooks, you create them