Overview
Acqhired City of Cape Town, Western Cape, South Africa
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Responsibilities
- Own the day-to-day running of the training centre and drive growth. You’ll lead the team, tighten operations, grow revenue through business development and social media, and deliver a member experience that keeps people renewing.
- Operations & Standards– Run the daily schedule, rotas, front-of-house, opening/closing, cashing-up.
- Keep the place spotless: cleaning checks, kit maintenance, supplier management.
- Build and enforce SOPs; run weekly ops reviews and fix recurring issues fast.
- Own H&S: risk assessments, incident logs, first-aid readiness, insurance/licences (music, data, etc.).
- Business Development & Partnerships– Create and close local partnerships (corporates, sports clubs, schools, physios).
- Plan and host community events, open days, and referral drives.
- Build B2B offerings (corporate wellness, small-group training, workshops).
- Sales Funnel & CRM– Own the lead pipeline from enquiry → tour → trial → join.
- Set daily/weekly targets; coach FOH/PTs on scripts and objection handling.
- Maintain clean data and reporting in the CRM; forecast weekly/monthly revenue.
- Social Media & Marketing– Run the content calendar (video, member stories, education, offers).
- Handle community management (DMs/comments) with SLA discipline.
- Launch/test paid campaigns (Meta/Google) with simple, trackable offers.
- Track analytics and iterate—double down on what converts.
- Customer Experience & Retention– Design onboarding that turns trials into members within 7–14 days.
- Implement save-a-member playbooks for freezes/cancellations.
- Collect feedback (surveys/NPS), fix root causes, and report trends.
- Recruit, onboard, and develop PTs and FOH staff; run 1:1s and team huddles.
- Build a performance culture: clear targets, fair rotas, fast feedback.
- Schedule and fill classes/small-group slots to maximise utilisation.
- Data & Reporting– Own stock/expense control; contribute to P&L reviews and budgeting.
Qualifications
- 3+ years in gym/fitness studio or hospitality operations, with 1–2 years leading a small team.
- Proven track record of hitting sales/retention targets.
- Hands-on social media management; comfortable on camera and with short-form video.
- CRM-literate (e.g., Mindbody, Glofox, TeamUp, Zen Planner) and confident with Google Sheets/Excel.
- Strong copywriting and basic design (Canva) skills; working knowledge of Meta/Google Ads.
- Excellent customer handling under pressure; calm, direct, and organised.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Business Development and Marketing
Industries: Wellness and Fitness Services