On Premise Marketing Specialist

Red Bull; Cape Town; On-site; ZAR 600,000 - 1,000,000; Full time

Job summary

Red Bull is seeking an On Premise Marketing Specialist to develop and execute marketing strategies across South Africa's Workplace, Campus, Vending, Travel and Recreation channels. You will enable regional teams with tools, drive availability, visibility and activation, and work with Sales, Distribution and external partners to grow the business.

The role requires a University degree and 3+ years in Trade/ Shopper/Consumer Marketing, preferably in FMCG or related environments.

Qualifications

• Bachelor's degree preferred (business, marketing or similar).
• 3+ years' experience in Trade Marketing, Shopper Marketing or Consumer Marketing.
• Experience within FMCG, Retail, Foodservice or On Premise preferred.
• Strong understanding of workplace, campus, travel, recreation or vending environments.
• Proven ability to develop and execute national marketing programmes.
• Strong commercial acumen with the ability to connect marketing activity to business performance.
• Experience working cross-functionally with Sales, Marketing and external agencies.
• Excellent project management and stakeholder management skills.
• Strong analytical capability with experience interpreting sales and execution data.
• Entrepreneurial mindset with a proactive, solution-focused approach.
• Willingness to travel nationally and work occasional evenings or weekends when required.

Responsibilities

• Own the national marketing strategy across Workplace, Campus, Vending, Travel and Recreation channels.
• Develop scalable marketing programmes that support long-term objectives and create clear differentiation for Red Bull.
• Translate national campaigns into channel-specific executions for universities, workplaces, travel hubs, recreation venues and vending environments.
• Build activation platforms, loyalty programmes and educational initiatives to strengthen partnerships and drive distribution and sales.
• Develop best-in-class toolkits, POS solutions and activation guidelines for consistent execution across the country.
• Identify new channel opportunities and partnerships, measure ROI and report commercial impact.

Skills

Trade Marketing

Shopper Marketing

Consumer Marketing

Channel environments

National campaigns

Commercial acumen

Cross-functional collaboration

Project management

Analytics & data

Entrepreneurial mindset

Willingness to travel

Education

Bachelor's degree in business/marketing

Job description

The On Premise Marketing Specialist: Work, Study, Vending, Travel & Recreation is responsible for developing and executing marketing strategies across South Africa's Workplace, Campus, Vending, Travel and Recreation channels. The role exists to unlock consumption opportunities within these strategic daytime occasions by creating scalable channel programmes, enabling regional teams with best-in-class marketing tools, and ensuring exceptional execution that drives availability, visibility, activation and commercial growth. Working closely with Sales, Distribution, Brand Marketing and external partners, the role will build long-term channel strategies that strengthen Red Bull's relevance where consumers work, study, travel a

Channel Strategy & Development

Own the national marketing strategy across Workplace, Campus, Vending, Travel and Recreation channels. Identify growth opportunities through consumer insights, channel trends and customer needs. Develop scalable marketing programmes that support long-term business objectives while creating clear differentiation for Red Bull within each environment.

Consumer Marketing

Develop consumer-facing initiatives that drive trial, frequency and brand love across daytime consumption occasions. Translate national Red Bull campaigns into relevant channel executions while creating bespoke programmes tailored to universities, workplaces, travel hubs, recreation venues and vending environments. Work closely with Brand, Sports, Culture and Media teams to maximize campaign impact.

Customer & Industry Marketing

Build marketing programmes that create value for key customers, operators and decision makers across each channel. Develop promotional platforms, loyalty programmes, customer activations and educational initiatives that strengthen customer partnerships while driving distribution, visibility and sales perform

Execution Excellence

Develop best-in-class marketing toolkits, POS solutions and activation guidelines that enable Regional On Premise teams to execute consistently across the country. Spend regular time in market coaching field teams, evaluating execution quality and identifying opportunities to improve activation standards. Monitor programme performance and continuously optimize based on measurable outcomes.

Innovation, Partnerships & Performance

Identify new channel opportunities, emerging trends and strategic partnerships that strengthen Red Bull's position within Work, Study, Vending, Travel and Recreation. Work with internal and external partners to deliver innovative marketing concepts while measuring ROI, reporting commercial impact and ensuring marketing investments generate measurable business growth.

• University – Bachelor's degree preferred (business, marketing or similar)
• 3+ years' experience in Trade Marketing, Shopper Marketing or Consumer Marketing.
• Experience within FMCG, Retail, Foodservice or On Premise preferred.
• Strong understanding of workplace, campus, travel, recreation or vending environments.
• Proven ability to develop and execute national marketing programmes.
• Strong commercial acumen with the ability to connect marketing activity to business performance.
• Experience working cross-functionally with Sales, Marketing and external agencies.
• Excellent project management and stakeholder management skills.
• Strong analytical capability with experience interpreting sales and execution data.
• Entrepreneurial mindset with a proactive, solution-focused approach.
• Willingness to travel nationally and work occasional evenings or weekends when required.