Omni Coordinator- Markham

TFG (The Foschini Group); Parow; On-site; ZAR 200,000 - 300,000; Full time

Job summary

Join a leading diversified retail company as a CRM Specialist, where you will enhance customer engagement through strategic campaign management and performance reporting. In this dynamic role, collaborate with teams to drive effective strategies, utilizing various digital tools and analytics.

Qualifications

• 1-3 years of eCommerce experience required.
• Qualification in a relevant field.

Responsibilities

• Execute CRM strategy for customer engagement and retention.
• Manage email marketing campaigns.
• Analyze campaign performance and adjust strategies as needed.

Skills

Strong numeracy

Analytical skills

Communication skills

Interpersonal skills

Business acumen

Proficiency in MS Office

Understanding of HTML

Comfort with digital technologies

Resourceful attitude

Education

1-2 years qualification plus digital qualification

3-year relevant qualification

Tools

MS Office

CMS experience

Job description

Key Responsibilities

JOB DESCRIPTION

Crm

• Strategy Implementation: Execute the CRM strategy to enhance customer engagement, retention, and loyalty.
• Campaign Management: Develop and manage email marketing campaigns, including segmentation, testing, execution, and analytics.
• Performance Reporting: Regularly report on CRM activities and outcomes, identify areas for improvement, and recommend strategies to enhance effectiveness.
• Collaboration: Work closely with the marketing and Merchant teams to ensure CRM strategies align with broader business goals.

Site Merchandising

• Work closely with the Digital Marketing Team and Bash Partners to measure and direct on-site traffic to feature categories and product ranges, ensuring visibility of all Product Categories.
• Optimize and collaborate with Bash partners to continuously improve site navigation, app navigation, and search optimization.
• Measure and improve the performance of all site merchandising assets, including landing pages and CMS tools, by evaluating each initiative's performance.
• Launch new strategic themes and merchandising assets, including seasonal landing pages and anchor promotions.

Paid Media

• Campaign Management: Strategize and manage paid campaigns across platforms like Google Ads, Facebook, and Instagram with guidance from the online trading manager.
• Budget Oversight: Monitor and manage campaign budgets to ensure cost-effectiveness and targeted ROI.
• Performance Analysis: Analyze and report on campaign performance, identify trends, and make data-driven strategy adjustments.

Qualifications And Experience

• 1-2 years qualification plus digital qualification or 3-year relevant qualification.
• At least 2–3 years of eCommerce experience.

Skills

• Strong numeracy, analytical skills, and a systematic, strategic approach to work.
• Proficiency in MS Office (intermediate Excel) and some CMS experience.
• Understanding of HTML codes.
• Business acumen and merchant thinking.
• Organizational and interpersonal skills.
• Excellent communication and negotiation skills.
• Comfort with digital technologies and web analytics.
• Resourceful with a can-do attitude.

Behaviours

• Business Insight: Applying market and business insights to drive objectives.
• Effective Communication: Conveying ideas clearly and impactfully.
• Customer Focus: Meeting customer needs and expectations.
• Decision Quality: Making timely, informed decisions.
• Managing Complexity: Simplifying complex information.
• Optimizing Work Processes: Improving efficiency and quality.
• Tech Savvy: Leveraging technology for productivity and growth.

Additional Information

Preference will be given to candidates from designated groups as per the Employment Equity Act.

About Us

TFG is a diversified retail portfolio of 34 brands, dedicated to inspiring customers and creating remarkable omnichannel experiences. Join us for growth opportunities and be part of a purpose-led business making industry-wide impacts.

About The Team

Join the Markham Movement! Discover a vibrant world of smart and casual fashion, youthful energy, and self-expression. Be part of a brand that lives and breathes fashion and makes every day an opportunity to express yourself. Make your mark with Markham!