National Sales Leader

The Legends Agency; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A leading company based in Cape Town seeks a Sales Leader to take charge of all sales activities across South Africa and Sub-Saharan Africa. The role involves driving revenue, building customer relationships, and leading a national sales team, requiring a dynamic individual with at least 7 years of sales leadership experience. Candidates should possess a Senior Certificate and relevant qualifications in sales or marketing, with a proven ability to grow market share and foster team performance.

Qualifications

• 7+ years in sales leadership, preferably national.
• Strong relationship builder with excellent communication skills.
• Comfortable with sales strategy and financial targets.

Responsibilities

• Drive revenue and grow market share.
• Build and lead a talented sales team.
• Understand customer needs and oversee pricing strategies.

Skills

Sales leadership

Leading sales teams

Growing revenue

Excellent communication

Relationship building

Education

Senior Certificate (Matric)

Relevant tertiary qualifications in sales/marketing

Job description

You're someone who:

• Connects with our mission: You're inspired by the idea of using business to create a lasting impact and share in the work of redemption.
• Builds trust through relationships: You love people and see sales as an opportunity to serve, not just sell.
• Thrives in entrepreneurial environments: You're energized by taking initiative and don't need everything mapped out in advance.
• Leads with heart and strategy: You enjoy shaping people, building teams, and crafting a customer-focused approach to growth.
• Works independently but collaborates naturally: You're a self-starter who contributes meaningfully to a tight-knit, mission-driven team.

What the Role Involves

You'll take the lead on all sales activity in South Africa, Sub-Saharan Africa, and beyond. This includes:

Sales Strategy & Growth

• Drive revenue and grow market share.
• Build strong customer relationships and loyalty.
• Identify new markets and lead product launches.
• Set and deliver on sales goals and KPIs.

Team Leadership

• Build and lead a talented national sales team.
• Design roles, set clear goals, and coach team members.
• Foster a culture of accountability and performance.
• Align team structure and incentives with company goals.

Customer Focus

• Understand customer needs and industry trends.
• Oversee pricing strategies and sales performance.
• Maintain key account relationships and assist with tenders.

Operational Oversight

• Set and manage sales budgets.
• Track performance and report to the Managing Director.
• Improve processes, reporting, and customer experience.

Requirements

Experience & Skills

• 7+ years in sales leadership, preferably at a national level.
• Proven track record in leading sales teams and growing revenue.
• Experience across multiple sales channels and product categories.
• Strong relationship builder with excellent communication skills.
• Comfortable with sales strategy, reporting, and financial targets.
• Experience in the hospitality or manufacturing industries
• Personal Attributes
• Driven, reliable, relational and results-focused.
• Highly organized with great time management.
• Comfortable using digital tools and data for sales insights.
• Willing and able to travel.

Education

• Senior Certificate (Matric) required.
• Relevant tertiary qualifications and training in sales/marketing are a plus.

Desired Skills:

• sales leadership
• leading sales teams
• growing revenue.

Desired Work Experience:

• 5 to 10 years

Desired Qualification Level:

• Certificate

About The Employer:

Based in Cape Town, this client focuses on supplying premium products to clients in the hospitality and retail sectors.