National Marketing Manager - Sandton

Talent Evolution (Pty) Ltd; Gauteng; On-site; ZAR 600,000 - 950,000; Full time

Job summary

A leading company in the retail property sector is seeking a National Marketing Manager. This role will drive brand presence and revenue generation while managing regional marketing teams. Ideal candidates will have strong leadership and commercial skills, combined with a proven track record in marketing leadership roles.

Qualifications

• 3–6 years in a marketing leadership role, managing regional teams.
• Experience in campaign strategy, budgeting, and revenue management.

Responsibilities

• Lead regional marketing managers in creating centre-specific strategies.
• Manage marketing budget planning and execution across the portfolio.
• Conduct market analysis to inform strategy and customer engagement.

Skills

Commercial acumen

Leadership

Communication

Project management

Analytical skills

Education

Bachelor's degree in Marketing

Job description

Job PurposeThis role leads the strategic direction and operational execution of marketing initiatives across a national property portfolio.

The National Marketing Manager is responsible for driving brand presence, revenue generation (including Non-GLA income), customer engagement, and innovation through the leadership of regional marketing teams and the development of integrated marketing strategies aligned to business goals.Ideal for a commercially driven marketing leader with strong people management capabilities, this role requires a blend of strategic vision, analytical skill, and a deep understanding of consumer trends, market dynamics, and brand development within the retail property sector.Key Responsibilities

Lead and guide regional marketing managers in developing and executing centre-specific marketing strategies.

Oversee national marketing planning, campaign execution, research, and innovation across the portfolio.

Drive strategic alignment between marketing operations and broader organizational goals.

Manage and grow Non-GLA revenue streams through effective commercial and alternative income initiatives.

Develop and monitor customer satisfaction frameworks for internal and external stakeholders.

Conduct competitor and market analysis to inform strategy and customer engagement.

Ensure compliance with internal policies, external regulations, and reporting standards.

Provide leadership and performance management to the national marketing team, including coaching, development, and motivation.

Lead stakeholder engagement with asset managers, executive teams, tenants, and service providers.

Oversee marketing budget planning, forecasting, and financial analysis for all centres.

Innovate marketing approaches through data-driven insights, digital tools, and continuous improvement.

Represent marketing in bids and tenders for new contracts and service providers.

RequirementsExperience

3–6 years in a marketing leadership role, including experience managing regional teams.

Proven experience in campaign strategy, execution, customer research, and commercial marketing.

Experience in budgeting, financial planning, and managing revenue targets.

Skills & Attributes

Commercial acumen with the ability to translate business goals into marketing strategies.

Strong leadership and team-building skills.

Excellent verbal and written communication abilities.

High-level presentation, project management, and analytical skills.

Ability to work under pressure, manage multiple priorities, and adapt to change.

Deep understanding of customer behaviour, market trends, and brand positioning.

Resilience, persistence, and a results-oriented mindset.

Traits : Credibility, Confidence, Composure, Curiosity, Persistence, Optimism, Tolerance for ambiguity.

Educational Requirements

Bachelor's degree in Marketing or a related field (required).

Should you not receive a response within 10 working days, please consider your application unsuccessful.For more information, please contact :