National Accounts Manager_Shoprite

Lactalis South Africa; Stellenbosch; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Join a leading company as a National Account Manager, responsible for developing business plans and achieving sales targets. You'll leverage your analytical skills and experience in the FMCG sector to optimize strategies and collaborate with key stakeholders, ensuring growth within the Shoprite account.

Qualifications

• 5 years’ senior-level experience in Customer Services/Sales & Distribution environment
• Experience in an FMCG environment
• Ability to work independently and in a team

Responsibilities

• Developing trade segmentation and Go to Market Strategy
• Leading shopper insight development by channel
• Assessing Category Performance

Skills

Analytical Skills

Interpersonal Skills

Communication Skills

Education

BCom Degree or equivalent

Tools

Excel

MS Office

Job description

Role Purpose

Join Lactalis, a Top Employer in SA, at our offices in Stellenbosch, Western Cape, and take on the role of the National Account Manager - Shoprite. You will be responsible for developing and implementing account-specific business plans, achieving profitability and sales targets, serving as the primary account contact, and providing account leadership.

Requirements

• BCom Degree or equivalent with Marketing, Sales, or Strategy specialization
• 5 years’ senior-level experience in Customer Services / Sales & Distribution environment
• Experience in an FMCG environment
• Strong analytical skills with attention to detail
• Knowledge of business processes
• Proficiency in Excel and MS Office
• Resilient with excellent interpersonal and communication skills
• Ability to collaborate with internal and external stakeholders
• Ability to work independently and in a team
• Willingness to travel nationally
• Experience in managing a diverse Regional Accounts team

Duties and Responsibilities

Developing trade segmentation and Go to Market Strategy

• Coordinate with Customer Marketing and Consumer Insights to validate channel segmentation based on shopper profiles
• Define the role of service providers and identify pricing flow for key SKUs
• Optimize distribution and coverage cost-effectively

Leading shopper insight development by channel

• Collaborate with Marketing and Insights to develop research programs
• Build expertise in channel environments and shopping behaviors

Assessment of Category Performance

• Identify sales growth opportunities in various channels
• Set objectives and KPIs, ensuring tracking mechanisms are in place
• Respond proactively to competitive moves
• Review and adjust channel plans to meet brand and sales objectives
• Analyze promotions and adjust strategies for better ROI

Defining 6P Strategy by Channel

• Use insights to develop recommendations for product, pricing, promotion, placement, and POP media
• Provide guidelines for in-store management and execution

Objective Setting and Activity Coordination

• Coordinate planning and execution of activities
• Optimize resource allocation and trade spending

Commercial Management

• Assist in developing channel-specific strategies and in-store programs to meet budgets
• Manage risks and identify opportunities