Mobile User Acquisition Manager / Mobile Marketer (B2C Apps)

data.ai; South Africa; Remote; ZAR 30 000 - 70 000; Full time

Job summary

Join a dynamic marketing team at a forward-thinking company, where you will be instrumental in driving user acquisition for cutting-edge mobile apps. This role offers the chance to work with innovative marketing tools, manage advertising campaigns, and optimize strategies for maximum impact. You'll thrive in a collaborative environment that values creativity and analytical thinking, while enjoying global opportunities and a strong focus on work-life balance. If you're passionate about technology and eager to make a difference, this is the perfect opportunity for you!

Benefits

Growth opportunities

Work-life balance

90-Day Passport program

Generous employee referral bonuses

Qualifications

• Experience in managing paid user acquisition, preferably in mobile apps.
• Strong analytical skills and ability to work with data.

Responsibilities

• Create and optimize data-driven user acquisition campaigns.
• Manage advertising campaigns on various networks to drive app downloads.
• Optimize App Store presence for organic downloads.

Skills

Data-driven user acquisition campaigns

Advertising campaign management

A/B testing

Budget management

Relationship building with partners

App Store optimization

Creative brainstorming

Analytical mindset

Consumer marketing

Job description

As a Mobile Marketer, you will be part of an international and dynamic marketing team, responsible for growing the number of people using our high-class mobile consumer apps. You will work with cutting-edge mobile marketing tools and dashboards to develop marketing strategies and run advertising campaigns at scale.

To ensure we execute on our values, we are looking for someone who has a passion for:

1. Creating, managing, and optimizing data-driven user acquisition campaigns at a global scale
2. Running advertising campaigns on a variety of ad networks to drive downloads for our apps
3. Optimizing campaigns with continuous A/B testing and creative experiments
4. Taking ownership of budgets and KPIs to maximize efficiency and measure success
5. Building and maintaining relationships with external partners such as ad tech companies, networks, and agencies
6. Helping optimize the App Store presence of our apps to maximize organic downloads
7. Participating in creative brainstorms to develop new advertising concepts

You should recognize yourself in the following…

1. You are driven by a passion for innovation that aligns with our vision and purpose, especially in advancing AI technology
2. You are an ideal team player: hungry for success, humble, and collaborative
3. You are smart, with a good understanding of people and team dynamics
4. Experience in managing paid user acquisition, preferably in the mobile app space
5. You are eager to learn, well-organized, and passionate about consumer marketing
6. You possess an analytical mindset and can work effectively with data
7. You have a general affinity for mobile apps and technology
8. You are comfortable working in an international, English-speaking environment

Some of the total rewards we offer…

1. Bold Company Vision: we are building the first Unified Data AI company to illuminate the digital landscape
2. Growth opportunities to challenge and develop you personally and professionally
3. High-performing teams composed of top talent solving complex problems
4. Global environment serving over 1500 customers across 14+ countries
5. Paid leave policies that encourage work-life balance
6. 90-Day Passport program: work from anywhere in the world up to 90 days a year
7. Generous employee referral bonuses to attract talented individuals like you