Mobile Specialist

Betway Group; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

Join Betway Group as a Mobile Specialist in Cape Town, where you'll manage and optimize mobile advertising campaigns to enhance customer acquisition. This role provides an opportunity to contribute to innovative marketing strategies in a dynamic digital environment, supporting leading brands in the online gaming space. If you are passionate about digital marketing and eager to grow your career in the gaming industry, we want to hear from you.

Benefits

Comprehensive learning and development programmes

Employee Assistance programme

Retail discounts

Qualifications

• Minimum 2 years experience in Mobile App Advertising.
• Strong English communication skills, both written and spoken.
• Advanced Excel skills.

Responsibilities

• Manage Mobile App Advertising campaigns across multiple products.
• Optimize campaigns for customer acquisition.
• Conduct post-campaign performance analysis.

Skills

Mobile App Advertising

CPA

ROI

Communication

Education

Related degree in Finance / Data Analytics or Marketing

Tools

Appsflyer

Adobe Analytics

Google Analytics

Job description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Department : Digital Marketing

Reporting to : Head of Mobile

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. We craft creative design concepts, affiliate marketing and conversion optimisation. We support many of the online casino games including Spin Casino, Ruby Fortune, Lucky Nugget and many more.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. Every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As a Mobile Specialist, you’ll be supporting the delivery of state-of-the-art acquisition campaigns across Apple Search Ads and mobile ad networks, across a number of leading brands in selected markets within the Digital Marketing department to identify customer acquisition opportunities in the digital advertising space.

What you’ll be doing

• Manage Mobile App Advertising campaigns across multiple products (Casino, Sportsbook, and Poker) in designated markets, mostly focusing on new players’ Acquisition.
• Set up, manage, optimize, and report on Mobile App Advertising campaigns, including advertising campaigns on approved third-party apps, Apple Search Ads and Mobile AdNetworks.
• Collaborate closely with the Head of Mobile App Advertising to define and execute strategies across all brands and markets.
• Focus on key KPIs such as new customer acquisition, revenue growth, and cost per acquisition, optimizing campaigns accordingly.
• Engage with internal stakeholders, including Country Specialists, local Digital Marketing Specialists, and other teams beyond digital advertising.
• Conduct post-campaign performance analysis and evaluation.
• Provide regular performance reports to key stakeholders (weekly, monthly, quarterly), including participation in Quarterly Business Reviews.
• Stay updated on industry trends and technological advancements

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include :

• Minimum 2 years of Mobile App Advertising experience, ideally in a performance-driven environment focusing on CPA and ROI;
• Related degree in Finance / Data Analytics or Marketing
• Advanced Excel skills
• Experienced using an MMP Appsflyer);
• Experienced working with app campaigns across all digital channels;
• Experienced using AI tools, Chat GPT;
• Worked towards acquisition KPIs, such as CPA and ROAS;
• Proficient in third-party analytics tools such as Adobe Analytics or Google Analytics;
• Strong English communication skills, both written and spoken;
• Excellent communication and collaboration abilities

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills :

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Understanding of online marketing technical aspects tracking, analytics tools);
• Experience in the Gaming / iGaming industry;
• Degree in marketing or related online qualification

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are :

• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes :

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.Life Assurance & Income ProtectionCycle to WorkRetail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!

• Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
• Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!