Mid SEO Analyst

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

What you’ll do:

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.
• Implement link building campaigns in coordination with client SEO goals.
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.
• Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communicate to team and management on project development, timelines, and results.
• Work closely with other team members to meet client goals.

What you’ll need:

• 3-4 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
• Proficiency in MS Excel, PowerPoint, and Word.
• Google Certified.
• Experience with website analysis using a variety of analytics tools including Google Analytics, Adobe Analytics, as well as internal reporting tools.
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.).
• Experience in Brightedge and Semrush is advantageous.
• Experience working with CMS and building/administering content in CMS environments.
• Desired: Knowledge of HTML/CSS and website administration.
• BS/BA degree.

VML is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.