Mid-Senior Copywriter

Make it Good; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

An innovative agency seeks a talented copywriter to join their dynamic creative team. This role requires exceptional creative writing skills and a keen attention to detail, focusing on traditional advertising rather than digital content. You will collaborate with strategists to develop compelling copy that engages audiences and drives brand messaging. The ideal candidate will have a strong background in TV commercials and retail marketing, along with a passion for creative excellence. If you thrive in a fast-paced environment and are eager to contribute to exciting projects, this opportunity is perfect for you.

Qualifications

• Minimum 3 years' experience in copywriting within an integrated agency.
• Experience with FMCG / OTC / Alcohol brands preferred.

Responsibilities

• Generate creative ideas and concepts collaboratively or independently.
• Elevate copywriting standards to resonate with target audiences.

Skills

Creative Writing

Copywriting

Presentation Skills

Strategic Thinking

Attention to Detail

Time Management

Tools

PowerPoint

Adobe Creative Suite

Virtual Collaboration Tools

Job description

Work model : Hybrid 3 days a week in office from Bedfordview (JHB)

Salary : R35 000 - R55 000 CTC depending on experience

A dynamic creative team within a small integrated ad agency is looking for a copywriter with exceptional creative writing and attention to detail.

Only candidates with strong traditional advertising experience will be considered. I.e., not digital or content writing; they're looking for someone with TVC (TV commercials) and either shopper marketing or retail experience.

Responsibilities :

1. Generate creative ideas and concepts collaboratively or independently
2. Excel in a fast-paced environment with high-volume workload and short deadlines
3. Elevate copywriting standards to resonate with target audiences and drive engagement
4. Adapt tone and style according to industry, company, or audience
5. Collaborate with Strategy to align messaging with marketing initiatives
6. Present concepts professionally and incorporate client feedback
7. Maintain engagement from concept to final execution within deadlines
8. Stay updated on industry trends and best practices
9. Develop a deep understanding of allocated brands and competitor landscape
10. Participate in internal sessions to ensure project success
11. Adhere to company policies and procedures
12. Complete additional duties as needed

Experience and Skills :

1. Minimum 3 years' experience in copywriting within an integrated agency
2. Experience with FMCG / OTC / Alcohol brands preferred
3. Proficient in PowerPoint and virtual collaboration tools
4. Strong strategic thinking and communication skills
5. Ability to multitask and manage multiple projects
6. Excellent time management and attention to detail
7. Demonstrated leadership capabilities
8. Passion for creative excellence and continuous improvement

Key Skills

Presentation Skills, Marketing, Proofreading, Copy Editing, Adobe Creative Suite, Multichannel Marketing, SEO, Alternative dispute resolution, Copywriting, Creative Writing, Branding, Writing Skills