Mid-Senior Brand And Marketing Manager

Minimum requirements: We're looking for a passionate, self-motivated Mid-Senior Brand and Marketing Manager to join our fast-growing team of creatives.

You will report to our Managing Director, who will rely on you to confidently manage multiple brands across various platforms.

Key Responsibilities:

1. Strategy Development & Management: Develop and implement brand and marketing strategies, with specific emphasis on social media strategies.
2. Marketing Campaigns: Plan, execute, and measure marketing campaigns, with specific emphasis on Social Media channels.
3. Copywriting and Content Creation: Create copy for clients and oversee content creation, ensuring messaging aligns with brand identity and client objectives.
4. Creative Direction: Oversee projects executed by the design team, ensuring designs align with brand identity.
5. Market Research & Analysis: Analyze trends, audience insights, and competitor activities to optimize marketing strategies, with specific emphasis on Social Media channels.
6. Client Management: Work closely with clients to develop and execute tailored brand and marketing strategies.
7. Social Media Campaigns: Create, test, monitor, optimize, and report on social media back-end campaigns, ensuring alignment with set client KPIs.
8. Performance Tracking: Monitor campaign objectives, report on insights and adjust strategies based on performance analytics.

Key Requirements:

1. Experience: Minimum 6 years in brand and marketing management, preferably in an agency environment.
2. Education: Degree or diploma in Marketing, Communications, Branding, or related fields.
3. Skills:
   • Strong strategic thinking and creative problem-solving abilities.
   • Proficiency in digital marketing, SEO, PPC, social media, and content marketing.
   • Excellent communication, presentation, and leadership skills.
   • Data-driven mindset with the ability to analyze campaign performance.
   • Familiarity with marketing tools like Google Analytics, Meta Business Suite, Sprout, ClickUp or similar.
4. Personality Fit: Innovative, detail-oriented, proactive, and a team player who thrives in a fast-paced environment.

Consultant: Angie Botes - Dante Personnel Greenstone