Mid – Level Web Analytics Specialist

DLK Group; Wes-Kaap; Remote; ZAR 300,000 - 500,000; Full time

Job summary

A leading group offers a remote opportunity for a Mid-Level Web Analytics Specialist. This role involves configuring Google Analytics, providing detailed reports, and optimizing SEO strategies. The position requires strong data visualization skills and a background in digital marketing, with an expectation of delivering comprehensive web analytics and reporting to improve website performance.

Qualifications

• NQF Level 5, Diploma or higher in Digital Marketing/ Multimedia/ Web Development/ Information Systems.
• 2 years or more in data visualization tools like Power BI or Google Analytics.
• 4 years or more maintaining Google Analytics configuration.

Responsibilities

• Configure the Company's Portal Google Analytics and create standard reports.
• Review GA setup on the Legacy Company website and the new Portal.
• Provide a detailed report on hours needed for scope of work.

Skills

Data Analytics

SEO optimization

Data visualization

Education

NQF Level 5, Diploma or higher in Digital Marketing

Tools

Google Analytics

Power BI

Google Data Studio

Job description

Remote Opportunity: While location is flexible, candidates should be available for virtual meetings and ideally be in a similar time zone for ease of communication

Deliverables

The Vendor is required to provide the following services:

·Configure the Company's Portal Google Analytics (GA) setup.

·Review the GA setup on the Legacy Company website and the new Portal.

·Review the Company Web analytics business requirement.

·Provide a detailed report indicating the hours required per deliverable to complete the full scope of work.

·Configure reports, dashboards and user logins.

·Create standard reports on Google Analytics that get sent to each Company's department Monthly

·Setup and provide Website and Social Media data access in Power BI via a Web Connector, including all available data dimensions

Create a hierarchy or roles on Google Analytics to manage WCG roles and use cases. These include Super Admin, Admin, Analyst.

·Approximately 450 hours (project-based)

Mid – Level Web Analytics Specialist

Qualification:

·NQF Level 5, Diploma or higher in Digital Marketing/ Multimedia/ Web Development/ Information Systems or Systems Development

·Data Analytics skills:

·Advanced proficiency in data visualization tools such as Power BI, Google Analytics or Google Data Studio – 2 years or more

·Strong knowledge of SEO optimization and web analytics – 2 years or more

·Examples of SEO reports showing website ranking improvements.

·Examples of Google analytics reports showing Website traffic information

Experience:

·Maintain configuration and optimization of Google Analytics – 4 years or more

·Configure Google Search Console – 2 years or more