Meta Ads Media Buyer

Lead Generation Group; Cape Town; Remote; ZAR 30 000 - 70 000; Full time

Job summary

Join a fast-growing lead generation company as a Media Buyer and leverage your expertise in Facebook and Instagram Ads to drive significant growth. In this fully remote role, you will manage and optimize ad campaigns, develop audience strategies, and collaborate on creative direction. Your data-driven approach will ensure maximum performance while you enjoy a supportive environment that encourages innovation and testing. If you're passionate about scaling Meta campaigns and want to make a real impact, this opportunity is for you.

Benefits

Fully remote role

Competitive base salary

Clear growth path

Creative environment

Support for ideas

Qualifications

• 2+ years of experience running Meta Ads at scale.
• Proven track record of managing and scaling ad budgets.

Responsibilities

• Launch and optimize Facebook & Instagram ad campaigns.
• Develop audience strategies based on customer intent.

Skills

Meta Ads Management

Audience Building

Data Analysis

Creative Direction

Funnel Optimization

Tools

Facebook Ads Manager

Instagram Ads

Job description

About Us:

We’re a fast-growing lead generation company that thrives on turning ad spend into revenue. Meta is our primary growth channel — and we’re looking for a Media Buyer who lives and breathes Facebook & Instagram Ads to help us scale even faster.

This isn’t about playing it safe with boosted posts. We’re looking for someone who understands the Meta platform inside out, from testing cold audiences to dialing in retargeting sequences — someone who’s hungry to optimize, scale, and take ownership of real performance metrics.

What You’ll Be Doing

• Meta Campaign Management: Launch, manage, and optimize Facebook & Instagram ad campaigns with a strong focus on CPL, CPA, and ROAS.

• Audience Building: Develop and test detailed audience strategies (cold, lookalike, retargeting) based on customer intent and funnel position.

• Creative Direction: Collaborate with designers and copywriters to brief, test, and iterate on high-performing ad creatives and copy.

• Data-Driven Optimization: Monitor performance daily, identify trends, and make fast, strategic decisions to maximize results.

• Funnel Alignment: Coordinate closely with our landing page and CRO teams to ensure seamless lead generation and strong conversion rates.

• Testing Frameworks: Implement structured, methodical testing (ad angles, hooks, formats, offers) to scale what works and cut what doesn’t.

What We’re Looking For

• 2+ years of hands-on experience running Meta Ads (Facebook & Instagram) at scale

• Proven track record of managing and scaling monthly ad budgets

• Deep understanding of Meta’s ad tools, targeting capabilities, and optimization strategies

• Strong grasp of direct-response principles, ad psychology, and funnel performance

• Comfortable interpreting data to make fast, confident media buying decisions

• Experience in lead generation or info products is a major bonus

What We Offer

• A fully remote role

• Competitive base salary

• Clear growth path in a fast-moving digital business

• A creative, testing-heavy environment with full support for your ideas

• A chance to have real impact — your performance directly drives company growth

If you’ve scaled Meta campaigns profitably and want the freedom to go further — this is your role.
Apply now and show us what you can do.