Media Planning Manager

Ad Talent; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading retail media company is looking for a Media Planning Manager to optimize media channels and drive performance across digital and in-store platforms. This role demands collaboration with stakeholders, strong project management skills, and an innovative approach to media solutions. Ideal candidates will have a proven track record in media product management and a passion for retail innovation.

Qualifications

• Proven experience in media product management, preferably within a retail or digital environment.
• Strong commercial mindset with experience in monetising media assets.
• Excellent project management and multitasking capabilities.

Responsibilities

• Manage the delivery, planning, and reporting of new media channels.
• Execute a comprehensive media roadmap that integrates digital and in-store experiences.
• Collaborate with internal teams and vendors for operational excellence.

Skills

Media product management

Commercial mindset

Project management

Communication skills

Innovative approach

Job description

Who Are We

We are a retail business committed to building a world-class, customer-centric retail media network across both digital and physical platforms.

Who Are We Looking For

We're looking for a Media Planning Manager to lead the development and optimisation of innovative media channels across our retail environment. You’ll be responsible for commercialising media inventory, collaborating with a wide range of stakeholders, and driving media performance across all customer touchpoints — both in-store and online.

What You Will Do

• Media Channel Management – Manage the delivery, planning, and reporting of new media channels across physical and digital environments. Ensure media solutions are strategically aligned and deliver measurable outcomes.
• Innovation Incubation – Execute a comprehensive media roadmap that integrates digital and in-store experiences. Drive innovation through testing and implementation of new media formats and pilot initiatives that improve customer experience and client return on investment.
• Cross-functional Coordination – Collaborate with internal teams and third-party vendors to ensure seamless implementation and operational excellence of all media solutions.
• Market Research – Stay on top of industry trends, tools, and best practices in digital and in-store media. Conduct competitor benchmarking to inform product development and maintain a competitive edge.
• Performance Optimisation – Use commercial data, campaign results, and stakeholder feedback to continuously refine and improve media offerings across all customer touchpoints.
• Project Management – Oversee media project implementation from planning through to delivery. Ensure projects are executed on time, within budget, and to a high standard.
• Client Management – Work closely with internal and external stakeholders to define KPIs, track campaign performance, and support the sales team in delivering best-in-class retail media campaigns.

What You Need

• Proven experience in media product management, preferably within a retail or digital environment
• Strong commercial mindset with experience in monetising media assets
• Excellent project management and multitasking capabilities
• Solid understanding of both digital and in-store media channels and associated technologies
• Strong communication and stakeholder management skills
• A proactive, innovative approach and solution-oriented mindset
• Passion for media, retail innovation, and delivering value to customers and clients