Media Buyer Specialist

Kato360; Bloemfontein; Remote; ZAR 300,000 - 400,000; Full time

Job summary

Kato360 seeks a Media Buyer Specialist to manage and optimize ad campaigns across various platforms, focusing on Meta Ads. This role requires 2+ years of experience in lead generation and e-commerce, with a proven track record of results. Candidates can work remotely anywhere in South Africa, with a preferred location in Bloemfontein. Competitive salary plus performance-based commission are offered.

Benefits

Remote flexibility

Direct input into client strategy

Exposure to diverse industries

Qualifications

• 2+ years experience with proven results in lead generation and e-commerce.
• Confident with TikTok Ads, LinkedIn Ads, and Google Ads.
• Strong analytical skills to monitor KPIs and optimize campaigns.

Responsibilities

• Plan, launch, and optimize paid ad campaigns across Meta, TikTok, and Google.
• Run A/B tests and iterate based on campaign performance.
• Monitor KPIs like ROAS, CPL, CTR, to inform data-backed optimizations.

Skills

Meta Ads

Lead Generation

E-commerce

Performance Optimization

Conversion Funnel Building

Visual Content Creation

Tools

Facebook Pixel

Google Tag Manager

GA4

Canva

Adobe Suite

Job description

Kato360 Bloemfontein, Free State, South Africa

Media Buyer Specialist

Kato360 Bloemfontein, Free State, South Africa

2 days ago Be among the first 25 applicants

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We're Hiring: Media Buyer Specialist (Full-Time or Freelance-to-Hire) – South Africa-Based | Kato360

Kato360, a high-performance digital marketing and SEO agency, is looking for a sharp, results-driven Media Buyer Specialist to join our growing team. Whether you're a seasoned freelancer looking for a stable home or ready to commit full-time from the start, we want to hear from you.

We're based in Bloemfontein, and while we’d love to find someone local, we’re open to remote candidates anywhere in South Africa—if you’ve got the skills, we’ll make it work.

(note, if your application starts with "I am a fast learner" we are not interested, we are looking for someone with around 2+ years experience with PROVEN results in lead gen and e-commerce - Wordpress and Shopify)

R15,000 – R25,000+ CTC per month, based on experience

• performance-based commission

An agile, creative, and analytical media buyer who understands the entire paid ads ecosystem—from top-of-funnel awareness to bottom-of-funnel conversion. Your primary focus will be Meta Ads (Facebook & Instagram), but you'll also work with (optionally) TikTok Ads, LinkedIn, and Google Ads as needed.

You’re someone who can run campaigns end-to-end—strategy, creative, targeting, tracking, reporting, and optimization. You know how to generate leads, drive eCommerce sales, and build systems that convert.

Plan, launch, and optimize paid ad campaigns across Meta & IG (then optionally) TikTok, LinkedIn, and Google

Implement and manage Facebook Pixel and tracking systems using Google Tag Manager

Design graphics and video creatives for campaigns (or optimize templates as needed)

Understand and apply full-funnel strategy (TOFU/MOFU/BOFU) for both lead gen and e-comm

Work inside GoHighLevel to set up campaigns, CRM workflows, automations, and tracking

Monitor KPIs like ROAS, CPL, CTR, and LTV to make data-backed optimizations

Create reporting dashboards via GA4 and Looker Studio (or other platforms)

Create content and designs team develop creative, AI-assisted ad copy and landing pages

Run A/B tests and iterate based on performance

Stay up-to-date with industry trends and algorithm updates

Skills & Tools You Should Have

Proven experience with Meta Ads (Lead Gen + E-commerce campaigns)

Confident with TikTok Ads, LinkedIn Ads, and Google Ads

Advanced Pixel & Tracking skills (Meta Pixel, TikTok Pixel, GA4, GTM)

Ability to build funnels and understand conversion journeys

Go High Level CRM: Workflows, automations, tagging, pipeline setup

Visual content creation (Canva, CapCut, Adobe Suite or similar)

Excellent written and verbal communication (bonus if you can prompt and write content using AI tools)

Familiar with CRO, A/B testing, and optimizing for performance

Strategic thinker with ability to manage multiple campaigns across verticals

Type: Full-time preferred (after initial freelance / trial period)

Compensation: R15K–R25K CTC + commission

Location: Preferably Bloemfontein, but open to anyone in South Africa

Start Date: ASAP

We’re a tight-knit, high-performance team with a growth mindset

Get exposed to a wide range of industries and advanced tools

Direct input into client strategy and creative direction

Remote flexibility with future leadership opportunities

How to Apply

Send us:

• A short cover letter or voice note introducing yourself and your experience
• Links to any relevant campaigns, portfolios, or performance snapshots
• Your preferred start date and availability

Email: [e-mail]

Subject: Media Buyer Application – [Your Name]

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Other

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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