Media Buyer

Lead Generation Group; Johannesburg; Remote; ZAR 300 000 - 500 000; Full time

Job summary

A leading company in lead generation is seeking a Media Buyer to manage and optimize paid traffic campaigns on Meta and Google Ads. This 100% remote role requires strong analytical skills and a proven track record in lead generation. Join a fast-moving team that values results and offers growth opportunities.

Benefits

100% remote role – work from anywhere

Competitive pay + performance-based bonuses

Growth opportunities as we scale

Open, honest, and supportive culture

Qualifications

• 2+ years of hands-on experience with Meta and Google Ads.
• Proven track record of running lead gen campaigns at scale.
• Strong understanding of bidding strategies and conversion tracking.

Responsibilities

• Manage and optimize paid traffic campaigns across Meta and Google Ads.
• A/B test creatives, copy, audiences, and landing pages.
• Analyze performance data to improve ROI and lead quality.

Skills

Analytical skills

Data-driven decision making

Campaign management

Tools

Meta Ads Manager

Google Ads

Google Analytics

Job description

About Lead Generation Group (LGG)

At LGG, we build lead generation systems that don’t just bring traffic — they bring results. We help businesses scale by delivering high-quality, qualified leads through tested media buying strategies and relentless performance optimization. If you thrive on data, love turning ad spend into ROI, and hate wasting time with fluff — you’ll fit right in.

What You’ll Be Doing

As our Media Buyer, you'll manage and optimize paid traffic campaigns primarily across Meta (Facebook & Instagram) and Google Ads. Your role is to drive leads, lower CPAs, and scale what works.

Your responsibilities will include:

• Planning, launching, and scaling lead generation campaigns across Meta and Google Ads

• A/B testing creatives, copy, audiences, landing pages, and placements

• Constantly analyzing performance data to improve ROI, CPL, and lead quality

• Working with our funnel and creative team to ensure messaging and targeting are aligned

• Building reports and sharing key performance insights

• Staying ahead of platform changes, trends, and best practices

What You’ll Need

• 2+ years of hands-on experience with Meta and Google Ads (non-negotiable)

• A proven track record of running lead gen or direct response campaigns at scale

• Strong understanding of bidding strategies, conversion tracking, and attribution

• Sharp analytical skills and ability to make data-driven decisions quickly

• Proficiency with Meta Ads Manager, Google Ads, and Google Analytics

• Comfortable managing multiple campaigns in a fast-paced, remote-first team

What We Offer

• 100% remote role – work from anywhere

• Competitive pay + performance-based bonuses

• Fast-moving, no-nonsense team that values results

• Growth opportunities as we scale

• Open, honest, and supportive culture – we own mistakes, learn fast, and level up constantly