Media Analytics Insights Manager Mid

The Media Analytics and Dashboard Specialist is responsible for developing custom reports and providing actionable insights to business stakeholders. This role requires collaboration with analytics teams to optimize site experiences and manage vendor relationships to leverage new features and technologies. Additionally, the role involves managing projects and ensuring best practices in reporting and visualization.

Job Description:

Key Responsibilities:

Analytics Management:

• Design, develop, and support web analytics instrumentation architecture.
• Regularly evaluate and update the analytics environment to ensure stability, flexibility, scalability, and future-proofing.

Reporting and Visualization:

• Build and deliver standardized and custom reports for business stakeholders.
• Develop and manage dashboards ensuring quality and accuracy through independent checks.
• Utilize BigQuery for advanced data analysis and integration with Google Analytics.
• Implement and manage data solutions within Azure to support marketing analytics.

Collaboration and Communication:

• Partner with analytics teams on measurement strategies for customized site experiences.
• Liaise with vendors and third-party representatives to maintain and develop relationships.
• Manage client relationships on medium-sized reporting and visualization projects ensuring clear communication and detailed performance reporting.

Client Service:

• Managing media brand expectations.
• Day-to-day administration, meeting minutes, agendas, and timing plans.
• Deadline and project management.
• Strategy guidance and input in order to drive the business objectives.
• Attending status/other meetings with media brands.
• Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by you and your team.
• Uphold a positive working culture.
• Represent Dentsu Performance in a professional and positive manner with both internal and external stakeholders, reflecting the values of Dentsu.

Commercial and Service Ownership:

• Ensuring processes are in place with the rest of the team to deliver streamlined campaign performance and delivery.
• Scope and estimate level of effort for new projects with guidance from Directors and Head.

Experience:

• 3-5 Years: Mid-level

Brand: Amplifi

Time Type: Full time

Contract Type: Permanent

Required Experience: Manager

Key Skills: