Marketing Strategist

Spring Media; Wes-Kaap; Remote; ZAR 200,000 - 300,000; Full time

Job summary

A boutique growth marketing agency is seeking an experienced Marketing Strategist to lead email marketing initiatives and content strategies for e-commerce clients. The ideal candidate will have a strong foundation in Klaviyo and demonstrate success in developing retention strategies. This role offers a collaborative work environment and the opportunity to grow leadership skills within a passionate team.

Qualifications

• 2–4+ years of experience in email marketing and content strategy.
• Strong understanding of Klaviyo (flows, campaigns, segmentation, analytics).
• Proven success developing executing retention strategies that drive revenue.
• Confident communicator who can lead client calls and build trust.
• Data-driven and comfortable using performance metrics to guide decisions.
• Collaborative team player who’s proactive and hungry to grow.

Responsibilities

• Develop email marketing strategy for e-commerce clients.
• Optimize flows, campaign calendars, and segmentation strategies.
• Lead content strategy for email and SMS marketing.
• Present performance reports to clients.
• Audit and refine flows and campaigns regularly.

Skills

Email marketing

Content strategy

Klaviyo

Data-driven decision making

Client communication

Collaborative teamwork

Tools

Notion

Slack

Google Sheets

Figma

Job description

Spring Media is growing and we’re looking for an experienced Marketing Strategist who knows the ins and outs of email marketing, loves crafting content strategies, and thrives in the fast-paced world of e-commerce.

If you’re someone who wants to work with dynamic brands across the globe, collaborate with a smart, passionate team, and grow your skills and leadership within a tight-knit agency, this one’s for you.

Who You Are

You're an experienced marketer with a strong foundation in Klaviyo, email strategy, and performance-driven content. You’re not just a planner, you’re a doer. You can jump on client calls with clarity, think strategically, and translate brand goals into high-impact retention marketing systems. You care about results, but you also care about relationships with your team and your clients.

What You’ll Do

• Strategy & Execution

- Develop detailed email marketing strategy for e-commerce clients across industries like beauty, wellness, fashion, lifestyle, and more.

- Develop and optimize flows (automations), campaign calendars, and segmentation strategies.

- Lead content strategy for email and SMS marketing, ensuring messaging aligns with each client’s brand voice and revenue goals.

- Translate high-level goals into actionable roadmaps for the design and copy team to execute.

- Recommend and oversee A/B tests for subject lines, CTAs, creative, segmentation, and send times.

• Client Communication

- Serve as the main point of contact for your clients.

- Lead monthly calls, present performance reports, and clearly communicate strategy pivots or wins.

- Proactively offer insights and ideas based on data, seasonality, and e-commerce trends.

• Reporting & Optimization
• -

Prepare monthly performance reports and insights on email/SMS KPIs.

- Audit and refine flows and campaigns regularly to boost performance.

- Analyze click heatmaps, conversion data, and engagement trends to improve future sends.

• Collaboration & Growth
• -

Work closely with our copywriters, designers, and paid media team to align messaging across touchpoints.

- Stay ahead of e-commerce trends, Klaviyo features, and retention marketing best practices.

- Contribute to internal processes and share learnings to help the entire team grow.

Must-Haves

• 2–4+ years of experience in email marketing and content strategy
• Strong understanding of Klaviyo (flows, campaigns, segmentation, analytics)
• Proven success developing and executing retention strategies that drive revenue
• Confident communicator who can lead client calls and build trust
• Data-driven and comfortable using performance metrics to guide decisions
• Collaborative team player who’s proactive, self-managed, and hungry to grow

Bonus Points

• Experience with SMS marketing
• Background in content marketing or copywriting
• Familiarity with tools like Notion, Slack, Google Sheets, and Figma

What It’s Like to Work at Spring Media

• We’re a boutique growth marketing agency helping ambitious brands scale in every aspect.
• Our clients span across the globe, and so does our team.
• We work fast, push creative boundaries, and genuinely enjoy the brands we work with.
• We’re big on feedback, collaboration, and giving our team the tools to grow into leadership.