Marketing Specialist (SEO)

MediPet; Wes-Kaap; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading pet insurance company in South Africa seeks a Marketing Specialist (SEO) to enhance organic search visibility and improve user engagement. This role merges passion for pets with a strategic SEO focus, empowering the right candidate to drive impactful online growth.

Benefits

Growth opportunities

Supportive work culture

Direct impact on pet welfare

Qualifications

• 3–5 years’ experience in digital marketing focused on SEO.
• Proven record of increasing organic traffic and improving search rankings.
• Solid knowledge of UX and digital funnels.

Responsibilities

• Create and manage a 12-month SEO and content publishing calendar.
• Conduct site audits and maintain SEO best practices.
• Optimize visual elements and ensure brand consistency.

Skills

SEO

Digital Marketing

Analytical Skills

User Experience Optimization

Content Management Systems

Tools

Google Analytics

WordPress

Excel

Canva

Photoshop

CapCut

Job description

Purpose

Help Pet Owners Discover a Brand They Can Trust!

Are you passionate about SEO, digital trends, and pets? Do you thrive on data-driven strategies and transforming web traffic into meaningful engagement? If you’re a creative thinker with a strong command of SEO, website development, and the user journey—and a soft spot for four-legged friends—this might just be your perfect role.

At MediPet, we are more than just a pet insurance company—we’re a family. For over 15 years, we’ve been protecting South Africa’s pets with genuine care and tailored cover. We are now looking for a savvy Marketing Specialist (SEO) to ensure pet parents find us online and stay for the care.

Why Join Us?

• We combine purpose and performance in a heart-led culture
• We support growth, both professionally and personally
• Our work directly improves the lives of pets and their humans
• We believe in collaboration, compassion, and creative problem-solving

Main Outcomes

• Increase our organic search visibility and website traffic through strategic SEO implementation
• Improve site engagement and conversion rates by optimising user experience
• Ensure brand consistency and accuracy across all website content
• Maintain a proactive approach to tracking competitor activity and market trends
• Translate analytics into action to refine SEO and content strategy
• Support the Marketing team in achieving member acquisition and retention goals through website optimisation

Key Responsibilities

• Create a 12-month SEO and content publishing calendar to guide campaign roll-outs
• Collaborate with web development partners to ensure hosting, updates, and technical fixes are executed efficiently
• Conduct routine site audits and implement technical updates to maintain SEO best practices
• Ensure visual elements for the site are sourced, optimised, and compliant with brand standards
• Optimise page titles, descriptions, and image tags so search engines can easily understand and rank our content
• Assist in testing different versions of web pages to determine what content or layout drives better engagement and conversions
• Share responsibility for weekend and public holiday social moderation as part of the team
• Stay informed about legal requirements and policy changes affecting web presence and communications

Knowledge and Experience

• 3–5 years’ experience in digital marketing, with a strong SEO execution and strategy background
• Proven ability to increase organic traffic and improve search rankings
• Solid knowledge of UX, landing page optimisation, and digital funnels
• Strong analytical skills with tools such as Google Analytics, Tag Manager, and Excel
• Experience with content management systems (WordPress preferred)
• Basic design and video editing experience (Canva, Photoshop, CapCut)

Competencies

• Planning
• Market Oriented
• Dutifulness
• Strategic Insight
• Analysing and Forming Opinions
• Result-Oriented
• Situational Awareness
• Accuracy