Marketing Specialist

Momentum Corporate; Sandton; On-site; ZAR 500,000 - 800,000; Full time

Job summary

Momentum Corporate in Sandton is seeking a skilled marketing professional to plan, execute and optimise integrated campaigns that strengthen Momentum’s distinction and accelerate member outcomes.

You will translate business objectives into audience-led plans, manage campaigns across channels, brief agencies, analyse results and contribute to a culture of client-centric innovation.

Qualifications

• Bachelor’s degree in marketing or equivalent.
• 3-5 years’ experience in Marketing.
• Proven experience in a similar role.
• Solid computer skills, including MS Office and web analytics.
• Experience in financial services preferred.

Responsibilities

• Translate business objectives into audience-led marketing plans aligned to growth.
• Deliver marketing interventions to boost client acquisition, retention and digital adoption.
• Execute campaigns across owned, internal and paid channels.
• Prepare go-to-market messages and materials for the market.
• Coordinate with agencies and external partners to deliver campaigns on time.
• Analyse campaign performance and report insights for marketing effectiveness.

Skills

Marketing experience

Similar role experience

MS Office & web analytics

Financial services exposure

Education

Bachelor’s degree in marketing

Job description

Through our client-facing brands Metropolitan and Momentum, with Multiply (wellness and rewards programme), and our other specialist brands, including Guardrisk and Eris Property Group, the group enables business and people from all walks of life to achieve their financial goals and life aspirations. We help people grow their savings, protect what matters to them and invest for the future. We help companies and organisations care for and reward their employees and members. Through our own network of advisers or via independent brokers and utilising new platforms Momentum Group provides practical financial solutions for people, communities and businesses. Visit us at www.momentumgroupltd.co.za

Disclaimer As an applicant, please verify the legitimacy of this job advert on our company career page.

Role Purpose

Plan, execute and optimise integrated marketing initiatives that strengthen Momentum’s distinction in employee benefits, enabling targeted growth through acquisition and retention and accelerating member outcomes in partnership with Momentum Corporate stakeholders, Group Marketing and the broader Momentum Corporate Marketing team.

Requirements

• Bachelor’s degree in marketing or equivalent
• 3-5 years’ experience in Marketing
• Proven experience in a similar role
• Solid computer skills, including MS Office and web analytics
• Experience in service industries; Financial Service (advantageous)

Duties & Responsibilities

Internal Processes

• Translate business and commercial objectives into audience and insight-led marketing plans aligned to achieve targeted growth in brand funnel metrics.
• Deliver marketing interventions to achieved increased client acquisition and retention and digital adoption outcomes.
• Effectively implement marketing projects and activities according to the marketing plan to reach the growth objectives.
• Effectively prepare, design, produce and implement marketing campaigns and initiatives to reach the audience through appropriate channels including internal, owned and paid mediums.
• Prepare all go-to-market messages and material to ensure that the right message is communicated to the market to the right audiences.
• Development and quality assurance for content, communications and public relations across all marketing campaigns including owned channels, advertising, social media etc.
• Conduct market research and use digital enabled marketing tools to find insights into client requirements, habits and trends and inform marketing interventions needed.
• Brief and manage agencies and external partners to deliver campaigns, events and content aligned to marketing objectives, brand standards and agreed timelines.
• Analyse, measure and present insights on the success of marketing campaigns / projects and produce reports for marketing effectiveness.
• Be proficient in the data preparation and use of digital, social media and marketing tools and platforms.
• Brief service providers on project requirements and ensure delivery within agreed timelines.

Client

• Provide informed, authoritative marketing expertise to stakeholders for client outcomes.
• Build and maintain relationships with internal and external stakeholders.
• Deliver on service level agreements made with internal and external stakeholders and clients.
• Make recommendations for improvement of client service within area of responsibility.
• Participate and contribute to a culture which builds rewarding relationships, empowered ownership, accountability and provides exceptional client service.

People

• Develop and maintain productive and collaborative working relationships with peers and stakeholders
• Positively influence and participate in change initiatives
• Continuously develop own expertise in marketing strategy, industry developments, legislation, digital transformation, and customer engagement trends.
• Contribute to continuous innovation through the development, sharing and implementation of new ideas
• Active collaboration with colleagues within and beyond Momentum Corporate
• Take ownership for driving career development.

Finance

• Contribute and manage the area specific budgets to minimise expenditure, optimise marketing investment, demonstrate value and support operational plans.
• Identify opportunities to enhance cost effectiveness and increase operational efficiency.
• Provide input into the risk identification processes and communicate recommendations in the appropriate forum.

• Well-organized and detail oriented
• Commercial awareness partnered with a creative mind
• Demonstrable understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
• Interpersonal skills and accountability for own contribution
• Bias for action and delivery of high-quality outputs