Marketing Specialist

Competent Candidates; Pretoria; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading marketing firm in Pretoria is looking for an experienced Influencer Marketing Manager to design and execute campaigns that enhance brand visibility. The role requires at least 7 years in influencer marketing, with strong skills in strategic planning and relationship management. Candidates should possess a Bachelor's degree in marketing and be proficient with digital tools and social media analytics. This position offers the opportunity to engage with key influencers and manage innovative marketing campaigns.

Qualifications

• 7+ years of experience in influencer marketing or social media management.
• Strong understanding of marketing strategies and campaign execution.
• Proficient in managing budgets and contracts.

Responsibilities

• Develop and implement influencer marketing strategies.
• Manage personal brands and oversee events.
• Coordinate with compliance teams for campaign adherence.

Skills

Influencer marketing strategy

Social media analytics

Relationship building

Digital marketing tools

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Office Suite

Adobe Suite

Job description

The ideal candidate will be responsible for designing and executing influencer-led campaigns that elevate brand visibility, drive revenue-oriented engagement, and position key individuals as trusted voices in financial well-being. This role bridges content creation, strategic marketing, and campaign performance to ensure that influencer / thought leadership activities contribute directly to the Group’s growth and positioning objectives.

Responsibilities

Processes:

• Develop and implement influencer / thought leadership marketing strategies across different marketing channels to achieve the Group’s brand objectives that ultimately contribute to revenue generation.
• Manage personal brands and outputs of influencers and thought leaders.
• Plan and oversee influence-driven events that align with Efficient Group’s marketing objectives.
• Execute innovative campaigns that align with the Group’s overall marketing goals and values.
• Ensure influencer / thought leadership content adheres to the Group’s brand guidelines and values by overseeing the creation of their content.
• Manage the influencer’s diary and media schedule.
• Align campaigns with advisor-led initiatives of sales specialists.
• Coordinate with legal and compliance teams to ensure campaigns meet all regulatory requirements.
• Monitor campaign performance metrics, including engagement, reach, and ROI, and provide actionable insights for optimisation.

People:

• Build and maintain strong relationships with influencers/thought leaders, agencies, and other relevant parties.
• Act as the primary liaison between influencers/thought leaders and the Group to provide guidance, feedback, and support.
• Collaborate with internal teams, amongst others, the sales and marketing teams, to ensure alignment and consistency across various Group campaigns.
• Foster a culture of collaboration and innovation within the Group’s marketing team.

Technology:

• Utilize social media analytics tools to track and measure the success of influencer/thought leadership campaigns.
• Leverage digital tools to identify and vet potential influencers/thought leaders for campaigns.
• Stay up to date with advancements in influencer marketing platforms and technologies to enhance campaign execution.
• Ensure seamless integration of influencer/thought leadership campaigns across the Group’s digital channels.

Qualifications

• Bachelor’s degree in marketing, Communications, or a related field.

Experience

• Minimum of 7 years’ experience in thought leadership/influencer marketing or social media management, ideally within the financial services industry.
• Experience managing budgets, contracts, and campaigns.
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel), Adobe Suite will be advantageous.
• Experience in planning and execution.
• Experience in planning branding strategies, advertising campaigns, and successful public relations efforts.

Language Requirements

• English and Afrikaans