Marketing Specialist

Optimal Growth Technologies; Midrand; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading company in Midrand is seeking a Marketing Specialist to coordinate and execute innovative marketing campaigns for branding and product launches. This role involves collaboration with sales and marketing professionals, focusing on market research, campaign evaluation, and maintaining relationships with stakeholders. Candidates should have a Bachelor's degree in Marketing and experience in advertising campaigns.

Qualifications

• Proven work experience as a Marketing Communications Specialist.
• Familiar with B2B and B2C advertising.
• Hands-on experience with SEO and web content management.

Responsibilities

• Coordinate and implement innovative marketing campaigns.
• Conduct market research to identify customer requirements.
• Evaluate marketing campaign performance and present findings.

Skills

Communication

Creativity

Market Research

SEO

Content Development

Education

Bachelor's degree in Marketing

Tools

Web content management tools

Job description

Role title: Marketing Specialist

Location: Midrand

Duration: 6 months

Role purpose:

• The most prominent responsibility of the Marketing Specialist is the coordinating and implementing innovative marketing campaigns for branding and product launches.
• Responsibilities will involve collaborating with other marketing and sales professionals to drive effective strategies.
• By extension, this responsibility extends to collaboration with the Social Media team and internal design/copywriting team as well, as in an acceleration unit, the two teams overlap each other distinctly and daily.

Key accountabilities ownership:

• Conduct market research to identify customer requirements, habits, and trends
• Brainstorm and develop ideas for creative marketing campaigns.
• Assist in outbound or inbound marketing activities, demonstrating expertise in areas such as content development, optimization, advertising, and event planning.
• Evaluate the performance of marketing campaigns using key metrics and present recommendations to management.
• Establish and maintain relationships with new and existing stakeholders
• Join social media groups and professional platforms to discuss industry-related topics.
• Monitor corporate website and social media pages, addressing business interests.
• Gather customer feedback to inform sales and product teams.

Must have technical / professional qualifications:

Experience:

• Proven work experience as a Marketing Communications Specialist or in a similar role.
• Familiarity with B2B and B2C advertising campaigns.
• Hands-on experience with web content management tools
• Knowledge of SEO

Communication:

• Excellent verbal and written communication skills.
• Good presentation skills.

Education:

o Bachelors degree in Marketing, Communications, Public Relations, or a relevant field.

Core competencies, knowledge, and experience

• Understanding Budgets
• Grasp the basics of budgeting in marketing. - Budget allocation, tracking, and optimization.
• Understand the concept of product value propositions. - Differentiate products in the market.
• Identify and analyse product value propositions for existing brands. - Compare and contrast different product positioning strategies.
• Explore brand identity components (logo, colors, tone). - Understand the importance of consistency in branding.
• Execute on a brand identity guideline
• Learn the structure and purpose of creative briefs. - Understand the role of ad agencies in creative development.
• Draft a creative brief for a campaign(s). - Evaluate the effectiveness of a creative brief.
• Understand the importance of feedback after campaign execution. - Provide constructive feedback to ad agencies.
• Provide feedback on a completed campaign. - Demonstrate clarity and specificity in debriefing.
• Explore customer touchpoints and interactions. - Understand the customer journey mapping process.
• Create a customer journey map for a specific product/service. - Identify pain points and opportunities for improvement.
• Learn about key performance indicators (KPIs) in marketing. - Understand data analysis and reporting tools.
• Compile a monthly performance report for marketing campaigns. - Interpret KPIs and trends.
• Understand the components of a marketing strategy. - Learn about segmentation, targeting, and positioning.
• Develop a comprehensive marketing strategies
• Explore brand positioning and differentiation. - Understand long-term brand vision and goals
• Craft a brand strategy document for an existing brand. - Articulate the brands unique value proposition.
• Learn effective presentation techniques. - Understand visual storytelling.
• Deliver a compelling presentation summarizing the marketing and brand strategies. - Engage the audience and address questions.
• Understand the role of creativity in marketing. - Learn how to critique creative work constructively.
• Evaluate creative materials (ads, designs, etc.). - Provide specific feedback for improvement.