Marketing Specialist

Primeserv Denverdraft; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

An established service provider in Johannesburg seeks a Marketing Specialist to develop and execute comprehensive marketing strategies. The successful candidate will manage campaigns, create engaging content, and ensure brand consistency across multiple channels. Strong digital marketing skills and the ability to analyze performance metrics are essential. This role requires excellent communication and collaboration skills to drive growth and enhance brand awareness.

Qualifications

• Strong understanding of marketing principles and strategy.
• Proficient in digital marketing techniques and tools.
• Excellent verbal and written communication skills.

Responsibilities

• Develop marketing strategies aligned with company goals.
• Conduct market research on customer needs and trends.
• Manage brand consistency across all platforms.
• Plan and manage digital and print campaigns.
• Monitor and optimize campaign performance.
• Create engaging content across multiple channels.
• Manage the company's social media presence.
• Implement SEO/SEM strategies for improved visibility.
• Manage paid advertisements on various platforms.
• Generate and nurture leads to support sales.
• Collaborate with sales teams to ensure lead quality.
• Analyze and report on market insights and metrics.

Skills

Strong marketing knowledge and strategic thinking

Proficiency in digital marketing (SEO, SEM, PPC, social media)

Experience in content creation and campaign management

Data analysis and reporting skills

Excellent communication and collaboration abilities

Familiarity with CRM and marketing tools

Job description

Marketing specialist required for our established Client who provides outstanding service, quality parts and reputable repairs of mining equipment to a variety of customers. Exposure to the mining sector would be advantageous. The ability to develop and execute successful marketing strategies is essential for the role.

Job Summary

Develops and executes marketing strategies to promote company products / services, enhance brand awareness and drive growth. Balances creativity with analytics to deliver impactful campaigns and ensure alignment with business objectives.

Key Responsibilities

• Develop marketing strategies aligned with company goals.
• Conduct market research on customer needs, competitors and trends.
• Manage brand consistency across platforms.
• Plan, launch, and manage campaigns (digital, print, social).
• Monitor campaign performance and optimize for results.
• Create engaging content (web, social media, blogs, newsletters, ads).
• Manage and grow social media presence (Facebook, LinkedIn, Instagram, Twitter, etc.).
• Implement SEO / SEM to boost online visibility.
• Manage paid ads (Google Ads, social media campaigns).
• Generate and nurture leads for sales conversion.
• Collaborate with sales teams to ensure lead quality.
• Analyze market insights and report performance metrics.

Skills and Qualifications

• Strong marketing knowledge and strategic thinking.
• Proficiency in digital marketing (SEO, SEM, PPC, social media).
• Experience in content creation and campaign management.
• Data analysis and reporting skills.
• Excellent communication and collaboration abilities.
• Familiarity with CRM and marketing tools.