Marketing Specialist

Anticipated Contract End Date / Length : 3 - 4 weeks (Urgent requirement)

Work set up : Hybrid

Our client, a leading global IT solutions and services organisation is seeking a talented and experienced Marketing Specialist to support their team on an urgent 3 to 4-week project. The ideal candidate will play a key role in gathering, analysing, and leveraging data to develop compelling marketing assets, optimise campaigns, and enhance stakeholder engagement. The role requires strategic thinking, strong project management, and content marketing expertise to ensure the successful execution of marketing initiatives.

What you will do :

• Liaise with internal teams to obtain relevant data and insights.
• Analyse and interpret data to support strategic decision-making.
• Collaborate with stakeholders to gather necessary inputs for personalised content creation.
• Complete and submit creative briefs to the Studio team for the development of infographics and social assets.
• Work closely with the Project Management team, ensuring the client is kept in the loop throughout the process.
• Ensure all content aligns with the client’s brand messaging and campaign objectives.
• Investigate and recommend effective ways to promote the campaign message.
• Provide insights on budget requirements needed for execution.
• Manage marketing channels and stakeholders involved in campaign execution.
• Conduct research on market trends, audience segmentation, and best practices for targeted messaging.
• Support in the development of data-driven content strategies and personalisation approaches.
• Advise on campaign strategies and execution, ensuring data-driven decisions.
• Analyse campaign performance and suggest optimisations for better engagement and results.
• Provide insights and recommendations to enhance marketing effectiveness.

Content & Campaign Development :

• Support the creation of toolkits (for events, communications, and campaigns) to enable a plug-and-play approach for future quarters.
• Assist in the execution of thematic campaigns, SKOs, ad hoc campaigns, and content design support.
• Ensure all briefing forms and documentation are accurate and comprehensive.

Qualifications

• Proven experience (3+ years) in marketing, digital campaigns, and content strategy.
• Strong understanding of data-driven marketing, audience segmentation, and persona mapping.
• Experience in campaign management, social media marketing, and stakeholder engagement.
• Proficiency in briefing creative and design teams to develop marketing assets.
• Strong analytical skills with the ability to derive insights from data.
• Excellent communication, collaboration, and project management skills.
• Familiarity with marketing automation tools, reporting, and analytics.

Additional Information

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity / expression, sexual orientation, national origin, disability, age, or veteran status.