Marketing Specialist

TalentCru; Johannesburg; On-site; ZAR 300,000 - 600,000; Full time

Job summary

An established industry player is on the lookout for a marketing rockstar to enhance brand visibility and drive growth. In this dynamic role, you will collaborate with a talented marketing team to develop and execute innovative campaigns across digital and traditional channels. Your creativity will shine as you craft compelling content that resonates with the target audience while ensuring brand consistency. With a focus on data-driven strategies, you will analyze market trends and campaign performance to inform future initiatives. If you're passionate about marketing and eager to make an impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 3-5 years of marketing experience focusing on campaign development.
• Proficiency in marketing analytics tools and content creation.

Responsibilities

• Collaborate on innovative marketing campaigns across various channels.
• Conduct market research and analyze campaign performance metrics.

Skills

Analytical Skills

Communication Skills

Project Management

Content Creation

Market Research

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business

Tools

Google Analytics

Adobe Analytics

Pardot

Job description

Our client in the workforce solutions industry is seeking a marketing rockstar to grow our brands and shape our future. This individual will be part of the marketing framework that enhances the Professional Portfolio’s brands and optimally positions them to achieve the defined growth strategy of the workforce solution portfolio of companies.

POSITION INFO :

Be a functional member of the portfolio’s management team, enhancing and enabling from a marketing perspective the effective execution of the sales and operational environment.

Key Responsibilities:

• Collaborate with the marketing team to conceptualize and execute innovative marketing campaigns across various channels, including digital, social media, email, and traditional channels.
• Update and develop content, including marketing material, blog posts, social media posts, email newsletters, and website copy, that resonates with our target audience and aligns with our brand voice and messaging.
• Conduct market research and competitor analysis to identify trends, opportunities, and challenges.
• Track key performance metrics and analyze campaign data, preparing regular reports.
• Ensure brand consistency across all marketing channels and materials.
• Work closely with internal teams, including sales, business ops, and design, to coordinate marketing activities and support overall business objectives.
• Coordinate marketing events, such as trade shows, conferences, and webinars. Manage promotional materials and follow-up activities to maximize impact.

Minimum Qualifications:

• Bachelor's degree in marketing, communications, business, or related field.
• 3-5 years proven experience in marketing, with a focus on campaign development and content creation.
• Strong analytical skills and proficiency in marketing analytics tools, such as Google Analytics, Adobe Analytics, or similar.
• Excellent written and verbal communication skills.
• Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong attention to detail and organizational skills.
• Experience with marketing automation platforms (Pardot) and CRM systems is a plus.