Marketing Specialist

Primeserv Recruitment; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A recruitment agency in Johannesburg seeks a Marketing Specialist to develop and execute marketing strategies that promote company products and enhance brand awareness. The ideal candidate will balance creativity with analytics to deliver impactful campaigns across various platforms. Responsibilities include conducting market research, managing digital campaigns, and optimizing performance based on metrics.

Qualifications

• Strong understanding of marketing strategies and analytics.
• Ability to conduct market research effectively.
• Experience with digital platforms and content management.

Responsibilities

• Develop marketing strategies aligned with company goals.
• Conduct market research on customer needs and competitors.
• Manage brand consistency across platforms.

Skills

Strong marketing knowledge

Proficiency in digital marketing

Content creation experience

Data analysis skills

Excellent communication

Familiarity with marketing tools

Job description

Job Summary

Job Summary : Develops and executes marketing strategies to promote company products / services, enhance brand awareness and drive growth. Balances creativity with analytics to deliver impactful campaigns and ensure alignment with business objectives.

Key Responsibilities

• Develop marketing strategies aligned with company goals.
• Conduct market research on customer needs, competitors and trends.
• Manage brand consistency across platforms.
• Plan, launch, and manage campaigns (digital, print, social).
• Monitor campaign performance and optimize for results.
• Create engaging content (web, social media, blogs, newsletters, ads).
• Manage and grow social media presence (Facebook, LinkedIn, Instagram, Twitter, etc.).
• Implement SEO / SEM to boost online visibility.
• Manage paid ads (Google Ads, social media campaigns).
• Generate and nurture leads for sales conversion.
• Collaborate with sales teams to ensure lead quality.
• Analyze market insights and report performance metrics.

Skills and Qualifications

• Strong marketing knowledge and strategic thinking.
• Proficiency in digital marketing (SEO, SEM, PPC, social media).
• Experience in content creation and campaign management.
• Data analysis and reporting skills.
• Excellent communication and collaboration abilities.
• Familiarity with CRM and marketing tools.