Marketing Specialist

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Our solutions cater to a diverse audience, including corporate leaders, fleet managers, vehicle rental businesses, insurers, and vehicle manufacturers.

Job Title:

Marketing Specialist (Motor Assessing, Fleet Management, Insurance)

Job Summary:

We are seeking a dynamic and results-driven Marketing Specialist with specialized expertise in Motor Assessing, Fleet Management, and Insurance sectors. The ideal candidate will develop and implement strategic marketing initiatives that enhance brand awareness, drive customer engagement, and generate leads in the automotive and insurance industries.

This role requires a deep understanding of the motor industry, fleet management systems, and insurance processes.

Key Responsibilities:

1. Market Analysis and Strategy Development: Conduct in-depth market research to understand the current trends and customer needs in motor assessing, fleet management, and insurance sectors. Utilize insights to develop targeted marketing strategies.
2. Campaign Planning and Execution: Design and execute multi-channel marketing campaigns (digital, print, email, social media, events) tailored to the motor assessing, fleet management, and insurance markets.
3. Brand Positioning and Messaging: Develop and maintain consistent messaging and positioning for products and services across various marketing materials, ensuring relevance and appeal to target audiences.
4. Digital Marketing: Manage the company's online presence, including website, social media platforms, and online ads. Leverage SEO, content marketing, email campaigns, and paid digital advertising to increase visibility and lead generation.
5. Partnerships and Networking: Collaborate with insurance providers, fleet management companies, panel shops, and motor assessors to create strategic partnerships and co-branded marketing opportunities.
6. Customer Relationship Management (CRM): Utilize CRM tools to track leads, customer interactions, and manage follow-up processes. Work closely with the sales team to nurture and convert leads into long-term clients.
7. Content Creation and Management: Develop and curate high-quality content that educates, informs, and drives customer engagement. Content includes case studies, blog posts, white papers, customer success stories, and social media content.
8. Event Planning: Organize and promote industry events, webinars, or conferences related to motor assessing, fleet management, and insurance. Represent the company at relevant trade shows and industry gatherings.
9. Analytics and Reporting: Track and measure the effectiveness of marketing campaigns using analytics tools. Provide regular reports on campaign performance, lead conversion rates, and overall ROI.
10. Budget Management: Assist in managing the marketing budget to ensure cost-effective execution of marketing initiatives.

Key Requirements:

1. Minimum of 3-5 years of experience in marketing within the motor industry, fleet management, or insurance sectors.
2. Proven track record of developing and executing successful marketing campaigns.
3. Strong understanding of motor assessing, fleet management operations, and the insurance industry.
4. Proficiency in digital marketing tools, including Google Analytics, email marketing, and social media management.
5. Strong written and verbal communication skills.
6. Ability to create compelling content and marketing materials.
7. Experience with CRM platforms (e.g., HubSpot).
8. Excellent project management and organizational skills.
9. Ability to analyze data and make data-driven decisions.
10. Strong interpersonal skills and the ability to build relationships with key industry partners.
11. Creative thinker with a problem-solving mindset.
12. Proactive, self-motivated, and goal-oriented.
13. Ability to thrive in a fast-paced, dynamic work environment.
14. Attention to detail and ability to handle multiple projects simultaneously.

This job specification outlines the key responsibilities, qualifications, and skills required for a Marketing Specialist in the motor assessing, fleet management, and insurance sectors, ensuring the candidate can drive growth and establish the company's presence in these industries.

Interested candidates are invited to submit a detailed CV and cover letter outlining their relevant experience and qualifications to no later than 14 May.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Vehicle Repair and Maintenance