Marketing Specialist

Optimal Growth Technologies; Gauteng; On-site; ZAR 285,000 - 420,000; Full time

Job summary

A leading company in IT Services and Consulting is seeking a Marketing Specialist for a 6-month contract role based in Midrand. The ideal candidate will coordinate innovative marketing campaigns and collaborate with various teams to enhance brand presence and product launches. Responsibilities include conducting market research, developing creative campaigns, and managing content strategies across platforms.

Qualifications

• Proven experience as a Marketing Communications Specialist or similar role.
• Familiarity with B2B and B2C advertising campaigns.
• Excellent verbal and written communication skills.

Responsibilities

• Coordinate and implement innovative marketing campaigns for branding and product launches.
• Conduct market research to understand customer requirements and trends.
• Evaluate marketing campaign performance using key metrics.

Skills

Communication

SEO

Marketing Strategy

Content Development

Education

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Tools

Web content management tools

Job description

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Role Overview

The primary responsibility of the Marketing Specialist is to coordinate and implement innovative marketing campaigns for branding and product launches. Responsibilities include collaborating with marketing and sales teams to develop effective strategies, working closely with the Social Media and internal design/copywriting teams, especially within an acceleration unit where these teams overlap daily.

Key Responsibilities

1. Conduct market research to understand customer requirements, habits, and trends.
2. Brainstorm and develop creative marketing campaign ideas.
3. Assist in outbound and inbound marketing activities, including content development, optimization, advertising, and event planning.
4. Evaluate marketing campaign performance using key metrics and provide recommendations.
5. Establish and maintain relationships with stakeholders.
6. Engage in social media groups and professional platforms to discuss industry topics.
7. Monitor and respond to activity on corporate website and social media pages.
8. Gather customer feedback to inform sales and product teams.

Qualifications

• Proven experience as a Marketing Communications Specialist or similar role.
• Familiarity with B2B and B2C advertising campaigns.
• Hands-on experience with web content management tools.
• Knowledge of SEO.
• Excellent verbal and written communication skills.
• Bachelor's degree in Marketing, Communications, Public Relations, or related field.

Core Competencies

• Understanding of marketing budgets, product value propositions, branding, creative briefs, customer journey mapping, KPIs, marketing strategies, brand positioning, and visual storytelling.

Additional Details

Location: Midrand

Duration: 6 months

Seniority level: Not Applicable

Employment type: Contract

Industry: IT Services and IT Consulting

Status: The job posting appears active; no indication of expiration.